Author Profile
Chris Fulmer, PCM®
President, Managing Director
Expertise
Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization
Introduction
- Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
- Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.
Experience
Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.
Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.
Education
Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer
Marketing With Grok 4: A Strategic AI Tool Analysis
By Chris Fulmer, PCM® |
Discover how marketing with Grok 4 can transform your strategies. Explore our analysis of this strategic AI tool and its benefits for marketers.
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A CMO’s Guide to Advanced Google Ads Optimization
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Master advanced Google Ads optimization with our comprehensive guide for CMOs. Elevate your ad campaigns for maximum results.
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Effective Stakeholder Interviews: Tips and Techniques
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Improve your stakeholder interviews with expert tips and techniques. Elevate your communication skills and stakeholder engagement on our blog.
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Expert Insights and Processes for Brand Analysis
By Chris Fulmer, PCM® |
Discover how comprehensive brand analysis drives business success. Learn key strategies, tools, and expert tips to refine your brand and outperform competitors.
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The Strategic Value of a Marketing Expert Witness
By Chris Fulmer, PCM® |
Discover how to choose the right marketing expert witness and leverage their insights for compelling testimony in your case.
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How to Use AI for Content Creation: 5 Highlights from SurgeGraph’s AMA
By Chris Fulmer, PCM® |
Discover key takeaways from SurgeGraph’s AMA with Chris Fulmer and Kevin Blumer on how to use ai for content creation effectively.
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How to Use a Perception Study to Research Your Market
By Chris Fulmer, PCM® |
Do you want to conduct a perception study to understand your market better? In this blog, you'll discover the benefits of a study and best practices.
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When to Rebrand: Chris Fulmer on the DoneMaker Podcast
By Chris Fulmer, PCM® |
Discover key insights on brand audits and the right time to rebrand in this episode of the DoneMaker Podcast with Chris Fulmer. Tune in for expert advice!
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Brand Message Strategy for C-Suite Marketers
By Chris Fulmer, PCM® |
Transform your brand message strategy with our strategic blueprint and dominate the market with these effective branding and messaging tactics.
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The Power of Synthetic Customers
By Chris Fulmer, PCM® |
Discover the impact of synthetic customers on precision marketing strategies. Read our blog for valuable insights on synthetic customers.
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Website Accessibility Audit Guide: ADA and WCAG Compliance
By Chris Fulmer, PCM® |
Ensure ADA and WCAG compliance with our website accessibility audit guide. Discover key insights on website accessibility audit.
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Performance Marketing Objectives to Drive Results
By Chris Fulmer, PCM® |
Discover key performance marketing objectives tailored for your business success and learn how to drive measurable results effectively.
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How to Calculate Conversion Rate [Calculator Included]
By Chris Fulmer, PCM® |
Conversion rate is the percentage of prospective customers who take a desired action in a campaign. Read this post to learn how to calculate conversion rate.
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Why Marketing Doesn’t Work (and What Agencies Get Wrong)
By Chris Fulmer, PCM® |
Struggling to get results? Read this post to find out why your marketing doesn't work, what most agencies get wrong, and how to get your marketing on track.
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A Guide to Hiring Reputation Management Consultants
By Chris Fulmer, PCM® |
This guide explores reputation management consultants and empowers decisive business leaders to make informed hiring decisions.
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Premium Brand Development: A Framework for Business Leaders
By Chris Fulmer, PCM® |
This post is for CEOs, CMOS, and marketing directors who want to learn how premium brand development can help a business create market differentiation.
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What Is a Premium Brand?
By Chris Fulmer, PCM® |
A premium brand is an individual, company, product, or service generally perceived to have exceptional value in the target market's mind.
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Brand Audit for Nonprofits: The Director’s Handbook
By Chris Fulmer, PCM® |
Conduct a thorough brand audit for nonprofits with our Director's Handbook. Enhance your organization's impact and visibility.
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How to Conduct a Brand Audit for Professional Services Firms
By Chris Fulmer, PCM® |
Elevate your professional services firm with a strategic brand audit. This guide reveals how to align your brand with client needs and outshine competitors.
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A Brand Audit for Manufacturing Companies
By Chris Fulmer, PCM® |
Optimize your manufacturing brand's potential with a detailed brand audit for manufacturing companies. Explore more on our blog.
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Build a Growth Blueprint With a Brand Audit for Engineering
By Chris Fulmer, PCM® |
Discover how a brand audit for engineering can transform your firm and drive growth. Read our step-by-step guide and build your blueprint for success.
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A Business Leader’s Guide to Brand Architecture Optimization
By Chris Fulmer, PCM® |
Streamline your portfolio with brand architecture optimization. Enhance your brand's efficiency, cut costs, and become more competitive.
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5 Enterprise Content Marketing Problems Solved
By Chris Fulmer, PCM® |
Discover the top challenges of enterprise content marketing and solutions to overcome them. From creation to ROI, this post covers it all.
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Sales Audit Essentials: Optimize Processes and Systems
By Chris Fulmer, PCM® |
Is your sales strategy up to par? Conduct a sales audit to uncover gaps and drive growth. Learn all you need to know about the audit process in our latest post.
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How to Position a Brand
By Chris Fulmer, PCM® |
Learn how to position a brand with a powerful positioning strategy to differentiate your business, gain a competitive advantage, and win more sales.
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How Much Does a Brand Audit Cost?
By Chris Fulmer, PCM® |
Our guide on brand audit fees tells you everything you need to know, including the factors that determine pricing. In under 2 minutes.
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Aggressive Marketing Strategies for Business Leaders
By Chris Fulmer, PCM® |
Discover effective aggressive marketing strategies to elevate your business. Learn how to proactively reach your audience and maximize sales in record time.
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AI for Branding: Transforming the Face of Business
By Chris Fulmer, PCM® |
Learn how businesses use AI for branding. This guide explores practical AI applications and real-world examples and provides actionable tips to get started.
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Measuring Brand Value: Simplifying a Complex Calculation
By Chris Fulmer, PCM® |
Discover the complexities of brand valuation calculation and learn how to measure brand value with precision. Learn more about calculation methods and factors.
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Generative AI Optimization: Your Brand’s New Edge
By Chris Fulmer, PCM® |
Learn about the latest techniques and strategies for leveraging AI to optimize your brand's online presence and stay ahead of the competition.
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Which Targeting Option Is Best for Achieving Brand Awareness?
By Chris Fulmer, PCM® |
Discover which targeting option is best for achieving brand awareness. Learn about interest targeting, lookalike audiences, and geographic targeting.
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Market Segmentation Models: Methods and Strategies
By Chris Fulmer, PCM® |
Increase ROI with market segmentation models using these expert strategies. Learn about consumer segmentation models and how to apply them effectively.
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Premium Brand Strategy: From Ordinary to Extraordinary
By Chris Fulmer, PCM® |
Are you looking for new ways to differentiate? Discover how a premium brand strategy elevates your business–better customers, higher prices, lasting success.
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Conducting a Social Media Marketing Audit
By Chris Fulmer, PCM® |
Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.
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Marketing Manager KPIs: Drive Growth and ROI
By Chris Fulmer, PCM® |
Discover the key performance indicators that matter most to marketing managers. Learn how to use marketing manager KPIs to maximize ROI.
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Website SWOT Analysis: How to Gain an Advantage Online
By Chris Fulmer, PCM® |
Learn how to use a website SWOT analysis to improve your site's competitiveness by examining your brand's strengths, weaknesses, opportunities, and threats.
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Competitive Landscape Analysis for Premium Brands
By Chris Fulmer, PCM® |
Discover how competitive landscape analysis can elevate premium brands, providing insights to differentiate your business and enhance market positioning effectively.
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How to Measure Brand Awareness [Methods and Metrics]
By Chris Fulmer, PCM® |
Unlock the key to success with this guide on how to measure brand awareness. Build an effective strategy and start tracking impressions, reach, and more.
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Neuroscience and Marketing: The Secrets of Consumer Behavior
By Chris Fulmer, PCM® |
Discover how neuroscience and marketing shape consumer behavior and enhance brand loyalty in today's competitive landscape.
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Conversion Optimization Services: Get More with Less
By Chris Fulmer, PCM® |
Increase ROI on PPC ads, websites, and other digital marketing tactics with conversion optimization services from The Brand Auditors.
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AI Business Strategy: Creating a Competitive Edge
By Chris Fulmer, PCM® |
Elevate your organization with an AI business strategy. Discover best practices for creating a competitive edge with artificial intelligence.
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Website Performance Audit: A Step-by-Step Guide
By Chris Fulmer, PCM® |
Improve your site with this easy-to-understand introduction to website performance audits. Learn key tips, ideas, and tactics that will get results.
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What Makes a Brand Stand Out?
By Chris Fulmer, PCM® |
Learn what makes a brand stand out from the competition. Our experts share tips and advice on effective differentiation strategies.
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Brand Audit for Healthcare Companies
By Chris Fulmer, PCM® |
Elevate your healthcare brand strategy with a thorough brand audit for healthcare. Discover transformative insights on our blog.
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Is Your Company on the Verge of a Brand Identity Crisis?
By Chris Fulmer, PCM® |
Struggling with a brand identity crisis? Learn how to assess, address, and improve your brand identity with our blog insights.
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Advanced Brand Metrics Every Marketer Must Track
By Chris Fulmer, PCM® |
Discover the advanced brand metrics marketers can use to measure brand performance overall value. Elevate your brand tracking strategy now.
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How to Conduct a Customer Journey Audit
By Chris Fulmer, PCM® |
Enhance your marketing strategy with a customer journey audit. Discover key insights and improve customer experience on our blog.
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Needs, Wants, and Demands: It Pays to Know the Difference
By Chris Fulmer, PCM® |
Understand the distinction between needs, wants, and demands in marketing and explore how these factors influence consumer behavior.
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The Ultimate AI Marketing Guide for Brand Executives
By Chris Fulmer, PCM® |
Master marketing with AI using the tips and best practices in the this guide for executives. Learn more about AI tools, techniques, and measuring ROI.
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Perform a Visual Audit to Differentiate Your Brand
By Chris Fulmer, PCM® |
Elevate your brand's visual strategy with a thorough visual audit. Our blog offers insights on how to improve your brand's visual identity.
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Business Growth Consulting Services
By Chris Fulmer, PCM® |
Create additional revenue streams and overcome business obstacles with the help of business growth consulting services. Learn more about our experts.
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Localization vs. Standardization: Navigating Global Markets
By Chris Fulmer, PCM® |
This post will help CEOs, CMOs, and Marketing Directors understand how to use localization and standardization strategies to expand into global markets.
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Entering New Markets With a Global Expansion Strategy
By Chris Fulmer, PCM® |
Broaden your horizons with a global expansion strategy. Discover key insights and tips for entering new markets on our blog.
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Your Guide to SEO Competitor Analysis Services
By Chris Fulmer, PCM® |
A comprehensive guide to SEO Competitor Analysis Services. Use data-driven insights to improve your website visibility and rankings.
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Website Optimization Strategies for CMOs
By Chris Fulmer, PCM® |
Uncover the best website optimization strategies for CMOs to boost brand visibility and drive growth. Learn advanced techniques to gain a competitive advantage.
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The Essential Enterprise SEO Audit [An Ultimate Guide]
By Chris Fulmer, PCM® |
Uncover hidden issues and optimize your website's visibility with an enterprise SEO audit. Prioritize fixes to maximize online presence.
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Get Higher ROI with a Digital Marketing Audit
By Chris Fulmer, PCM® |
Get higher ROI more conversions with a digital marketing audit. This blog post has insights and tips from professional strategists.
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B2B Healthcare Marketing in 2024: A Comprehensive Guide
By Chris Fulmer, PCM® |
Elevate your B2B healthcare marketing strategy with our comprehensive guide for 2024. Learn the latest trends and tactics on our blog.
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B2B Marketing Audit: Best Practices and Examples
By Chris Fulmer, PCM® |
Don't let your marketing strategy fall short. Find out how a B2B marketing audit of your sales and marketing can improve your results over the long term.
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How to Create a Web Strategy for Digital Brands
By Chris Fulmer, PCM® |
Does your website work for or against your brand? This post shows you how to develop a winning web strategy that enhances your company's value and authority.
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B2B Strategy: Build a Superior B2B Customer Journey
By Chris Fulmer, PCM® |
Do you want to identify B2B customer journey problems and opportunities? Find out how to develop a consistent B2B customer experience across all channels.
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Get It Right the First Time: Web Development Consulting
By Chris Fulmer, PCM® |
Website development consulting can help you leverage innovative web design to differentiate your brand. Get help with planning, design, and development.
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Recession Marketing Guide: How to Survive, Adapt, and Grow
By Chris Fulmer, PCM® |
Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.
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Cross-Channel Campaign Management for Marketers
By Chris Fulmer, PCM® |
Enhance your marketing efforts with cross channel campaign management. Learn how to optimize your campaigns for success.
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LLM Search Optimization: The Executive’s Guide to Success
By Chris Fulmer, PCM® |
Read this guide on LLM search optimization to learn steps for implementing LLM search optimization techniques effectively.
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The Business Guide to Marketing Analytics Consulting
By Chris Fulmer, PCM® |
Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.
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Custom Business Intelligence and Consulting Services
By Chris Fulmer, PCM® |
Boost your business's decision-making power with business intelligence and consulting. Learn how BI consulting can transform data into actionable insights.
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Sustainable Success: The Green Business Benchmark Advantage
By Chris Fulmer, PCM® |
The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.
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Conduct a Pricing Analysis for Higher Profitability
By Chris Fulmer, PCM® |
Master the art of pricing with our guide to pricing analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.
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How to Rebrand a Company While Honoring Its Legacy
By Chris Fulmer, PCM® |
Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.
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How to Do a Brand Audit: An Executive’s Guide
By Chris Fulmer, PCM® |
Revolutionize your brand with our step-by-step guide for CMOs. Master the art of brand auditing to boost performance, gain insights, and spark transformation.
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The Nuances of Premium Brand Design
By Chris Fulmer, PCM® |
Explore the nuances of premium brand design beyond the logo. Discover how the elements of design impact a premium brand image for a product or service.
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Achieving Digital Maturity: A Key Strategy for Premium Brands
By Chris Fulmer, PCM® |
Discover how digital maturity shapes premium brand strategy to enhance customer engagement and drive sustainable growth.
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How to Leverage Brand Equity in a Merger or Acquisition
By Chris Fulmer, PCM® |
Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.
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Experience Design: Connecting Your Business to Customers
By Chris Fulmer, PCM® |
Explore the intricate process of experience design. Find out how to design a user-centric experience that enhances the value of your brand.
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Mastering Brand and Customer Experience Alignment
By Chris Fulmer, PCM® |
Discover the importance of brand and customer experience alignment. Elevate your brand experience and customer experience with our insights.
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What is a Brand Audit? [Your Path to Increased Profit]
By Chris Fulmer, PCM® |
This post will answer the question 'what is a brand audit?' It will also tell you whether your business needs an audit and the benefits you can get from one.
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Price Positioning: Strategies to Maximize Profit
By Chris Fulmer, PCM® |
Master price positioning with strategies that defy expectations. Unlock maximum profitability with counterintuitive pricing tactics.
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Premium Pricing Psychology: Why Some Consumers Will Pay More
By Chris Fulmer, PCM® |
Uncover the link between pricing and consumer perception in this premium pricing psychology blog post. Learn how top brands use this strategy effectively.
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Premium Customer Experience: It’s Not What You Think
By Chris Fulmer, PCM® |
Discover how to exceed expectations and elevate your brand with a premium customer experience. Stay ahead of competitors in the customer service arena.
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Attracting Premium Customers: Strategies for Success
By Chris Fulmer, PCM® |
Boost your brand image and customer lifetime value using the acquisition strategies in this post to identify, target, and attract premium customers.
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Mastering the Elements of a Brand Communication Strategy
By Chris Fulmer, PCM® |
Learn the fundamentals of successful brand communication and why it's essential for businesses that want to create a powerful connection with customers.
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Essential KPIs for Measuring Brand Equity
By Chris Fulmer, PCM® |
Measuring brand equity is essential but not easy. This post will show you how to use key performance indicators to assess and improve your brand's equity.
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How to Differentiate Your Brand with Premium Pricing
By Chris Fulmer, PCM® |
Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.
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