Sustainable Success: The Green Business Benchmark Advantage

The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.


May 1, 2024

What is the Green Business Benchmark

The Green Business Benchmark (formerly the Green Business Bureau) is an organization that specializes in sustainability management. It provides online solutions to assist companies in prioritizing and implementing green initiatives.

Sustainability is about more than climate change. It encompasses overall environmental performance. Research shows that green business practices can make a positive impact and enhance operational efficiency for businesses worldwide. The GBB promotes transparency by encouraging companies to report emissions, pollution, and other sustainability practices.

Table of Contents

    What is the Green Business Benchmark, and what does it do?

    The Green Business Benchmark is a trusted authority that helps businesses become more environmentally friendly. The GBB provides best practices, resources, assessment tools, and programs to help businesses reduce their carbon footprint. Companies can install green practices and promote their sustainability commitment with their guidance.

    Rebranding to the Green Business Benchmark

    In late 2023, the Green Business Bureau changed its name to the Green Business Benchmark in a significant move to make its mission clearer and more impactful. This new name reflects a sharper focus on providing businesses with a clear, metrics-based system to help them become more sustainable. Using the term "Benchmark," the organization emphasizes its role as a key resource for companies to assess, compare, and enhance their environmental efforts in line with industry standards.

    The rebranding also marks the introduction of more sophisticated analytical tools and wider industry benchmarks, enabling companies to track their progress and see how they measure up against others. With these improvements, GBB is leading the way in a data-driven approach to sustainability, creating a space where companies can compete and cooperate in improving their environmental impact. This rebranding underlines GBB's dedication to changing how businesses approach sustainability, aiming to make a tangible, worldwide difference.

    Driving change with a business sustainability program

    The Green Business Benchmark (GBB) believes businesses are responsible for driving change. So, they provide brands with the means to track and certify the most impactful initiatives.

    All organization members are encouraged to participate. Leadership, department managers, and frontline employees are among the stakeholders involved. Shared key performance indicators (KPIs) keep everyone current on the company’s progress, enabling members to hold each other accountable for taking action.

    The GBB offers its members an official seal and an EcoProfile™ for their company. The profile validates and promotes a company’s green commitment and accomplishments. Being a member means more than just getting a certification. Members are recognized as innovative business leaders, which enhances their brand’s status.

    sustainability certification from the GBB
    Sustainability certification from the GBB

    GBB programs for small businesses

    Small businesses face difficulties when trying to install green initiatives. They often lack the resources to hire a sustainability expert to guide them. Implementing initiatives requires time, energy, and effort. It also requires ongoing engagement with customers and employees to maintain green commitments.

    To help overcome these challenges, the GBB offers online services. These services reduce the cost and complexity of managing sustainability initiatives.

    For example, the GBB Ecoassessment™ and GBB Ecoplanner™ provide a certification process for small businesses. Members can access resources like calculators, instance tracking solutions, and alert systems. These make it practical for small businesses to reduce their carbon footprint and achieve other accomplishments.

    GBB member benefits

    You can show your commitment to making a positive environmental impact as a member. However, GBB membership also comes with other benefits.

    Brand authority

    For one, it gives your brand the credibility, trust, and recognition that can only come from third-party certification. Consumers view members as those who uphold a global standard of excellence. This also means you are more likely to attract customers who care about responsible product development.

    Attract customers

    Consumers today prefer brands that show their commitment to sustainability. The latest trends show that 84 percent of consumers prefer to buy from purpose-driven businesses with green commitments.

    Becoming a certified green business will help you stand out from competitors and show your dedication to making a positive environmental change. This can give you access to new markets worldwide and enhance your brand’s reputation. It also increases consumer confidence and protects essential resources for future generations.

    The green business seal

    GBB Certification also offers increased visibility for your organization. You get listed on the GBB website and thousands of other member brands. You can also display the unique seal on your website, marketing materials, or anywhere else that benefits you. This sign of your commitment to greener business can set your brand apart, no matter the industry.

    Being a GBB member also makes it easier to keep current employees and attract qualified hiring candidates.

    Green Business Benchmark Member

    Green certification

    Companies know that adopting sustainable business practices has various environmental benefits. This also improves business operations and provides marketing advantages.

    Brands that show a commitment to sustainability can enjoy cost savings. Certification can also lead to relationships with environmentally conscious vendors and suppliers. This can further enhance a company’s sustainable practices.

    Click this link to learn more about the GBB’s green business certification program.

    Industry-specific solutions

    The GBB understands that each business sector has unique goals and needs, so it provides industry-specific modules to help each type of business achieve its goals. These planning tools range from renewable energy solutions to environmental education programs.

    Many greening measures apply to every organization. Examples are reducing energy usage, lowering fuel consumption, and responsible water use.

    Marketing opportunities

    The GBB provides members with several exclusive marketing opportunities to boost their sales. These opportunities include email marketing campaigns, events, and special offers. The GBB also offers support to members who promote their environmentally friendly accomplishments.

    Are you interested in a green business partnership?

    If you want to learn more about the GBB or become a member, please visit the Green Business Benchmark’s website.

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