Brand Strategy Consultants

We are your brand management and marketing advocates.

Businesses invest thousands of dollars in a digital strategy to outperform the competition and get customers.

But many times, they don't get results.

Why?

There are three primary causes:

There is an overwhelming amount of strategy development and digital marketing information on the Internet. Much of it is confusing, misleading, and inaccurate. So, many companies are not sure how to build an effective brand strategy.

Marketing consultants and digital marketing professionals have varying levels of experience and skill. Yet, it is difficult, if not impossible, for the client to accurately evaluate the capabilities of marketing professionals and agencies. As a result, the marketing strategies and branding services delivered do not meet the client's expectations for a project.

Many organizations lack the resources or creative teams to implement successful branding solutions and marketing campaigns. Others simply do not have the time or deep expertise required to develop a brand strategy that will drive growth.

We help businesses of all types overcome these challenges with brand audit and brand strategy consulting services.

Areas of expertise

Our services include all areas of brand strategy, including:

Brand management

Brand management is a strategic process of creating, maintaining, and enhancing a brand's value through deliberate actions. The process involves understanding the target audience's needs, delivering compelling solutions, and using industry-specific metrics to track success.

Marketing strategy

A marketing strategy is a comprehensive plan crafted to identify customer needs, communicate the unique benefits of your product or service, and use different marketing channels to persuade potential customers that your business offers the optimal solution to their problem.

Brand research

Brand research is the process of collecting, analyzing, and interpreting data to understand the perceptions, expectations, and interactions of consumers with a brand. These insights guide strategic decision-making for enhanced brand positioning and performance.

Brand architecture

Brand architecture is a strategic blueprint that outlines the interrelationships and interactions of all the brands within a company's portfolio. This blueprint provides a clear roadmap to leverage brand equity, optimize customer decision-making, and boost overall business growth.

Digital strategy

A digital strategy leverages digital channels, tools, and technologies to achieve business objectives. This includes using data-driven insights to engage audiences, deliver compelling narratives, and drive measurable outcomes in the digital marketplace.

Brand experience

The brand experience is the cumulative impression formed by a customer's interaction with a brand at multiple touchpoints over time. This experience influences their perceptions, emotions, and behaviors, ultimately dictating their loyalty and advocacy for the brand.

Our company

All of our team members are current strategy consultants and marketing professionals with experience in brand development, content strategy, website design, advertising, and analytics.

After working for many years in the brand consulting and marketing industries, we realized most clients lacked the objective insights they needed to develop a cohesive brand, optimize marketing strategies, increase sales, and save money.

So, we founded The Brand Auditors to help companies like yours make smarter marketing decisions and achieve business success.

Our unique methodology

Our representatives serve as third-party auditors. That means our success is tied to yours.

We focus on your company's best interests during the entire brand audit process. This positions us on your side of the desk as a true brand advocate. As a result, we are able to deliver customized strategic recommendations that will get results.

But that's not all.

After your brand audit has been completed, you have the option of additional brand consulting services. This enables your organization to leverage our deep expertise throughout the implementation phase.

Objective

We are not a branding or digital marketing agency. We are a neutral, third-party auditor that partners with your team to review and improve your brand positioning and marketing strategies.

Transparent

No surprises and no hidden fees. All of our insights and strategic recommendations are based on the most accurate research from trustworthy sources. Plus, we create a scope of work and timeline tailored to fit your audit requirements while staying on budget.

Holistic

We use a 360-degree brand audit process. This proven approach ensures that each component of your brand positioning and marketing communications strategy are working together to support your company's short- and long-term business success.

Leadership

Chris Fulmer-Brand Auditors

Chris Fulmer

PRESIDENT | MANAGING DIRECTOR
BRAND STRATEGY
UNITED STATES

Kevin Blumer-Brand Auditors

Kevin Blumer

VICE PRESIDENT
DIGITAL STRATEGY
UNITED KINGDOM

Frequently Asked Questions

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