A detailed analysis of your brand strategy, competitive landscape, and marketing materials to make your brand more profitable.
A comprehensive brand audit will optimize your business strategy.
A successful brand audit consists of much more than a review of your company's visual identity, target market, and competitors.
Our proven brand audit framework also includes an in-depth look at critical factors such as your business's product offerings, target customers, and marketing campaigns.
The result is a brand assessment and action plan that will help you increase awareness, improve customer service, and implement marketing initiatives to grow the bottom line.
Here's why the typical marketing strategy fails.
Most businesses take the same approach to marketing (as illustrated in the image). But this type of marketing plan creates significant problems, such as:
A brand audit resolves these problems...and more.
What is included in a brand audit?
Your final brand audit report contains in-depth findings and recommendations for the following areas:
- Brand architecture
- Positioning analysis
- Brand identity review
- Culture-Vision alignment
- Target audience segmentation
- Competitor analysis
- Pricing structure
- Product/Service differentiation
- Buyer journey
- Brand messaging
- Value themes
- Channel strategy
- Customer Service
- Optimize expenses
- Customer feedback review
- Public relations and online reviews
- Brand perception
- Planned vs. Actual reporting
- Current vs. Desired positioning
- Current vs. Desired markets
Tracking & Optimization
- Marketing and advertising ROI
- Customer lifetime value
- Customer acquisition costs
***The typical brand audit report ranges from 60-300 pages, depending on the audit scope.
Why do you need a brand audit?
Brand Management Strategy
Develop clear guidelines and procedures to ensure brand consistency across all communication channels, including advertisements, social media, websites, and products.
A successful brand management strategy can lead to increased brand loyalty, customer retention, and overall profitability.
Enhance the return on investment (ROI) of your marketing strategy by optimizing the most profitable channels, messaging, and strategies.
Use data-driven and analytical approaches to measure, test, and refine various elements of the marketing mix across different stages of the customer journey to achieve better results with fewer resources and higher precision.
Increase Brand Value and Equity
A brand audit helps companies identify the areas where they can improve their brand positioning, messaging, and visual identity to increase brand value.
This process can help companies stay ahead of their competition and build brand equity through enhanced consumer perception and loyalty.
Improve Operational Efficiency
An audit provides valuable information to help companies make strategic decisions about where to focus their resources and how to optimize their processes.
By addressing any issues, businesses can streamline their operations, enhance their brand reputation, and ultimately drive growth and profitability.
A brand audit can help companies understand how their brand is perceived by consumers and identify where improvements can be made to enhance brand positioning.
As a result, companies can use analysis insights to differentiate and gain a competitive advantage.
By reviewing a company's brand portfolio, businesses can get a clear understanding of their brand's strengths and weaknesses, as well as identify opportunities and threats within their respective markets.
Companies can then develop relevant key performance indicators to measure the success of brand-related initiatives that impact the bottom line.
Schedule a FREE Consultation
Talk with a representative to find out how an audit can transform your business strategy.