Brand Audit

A detailed analysis of your brand strategy, competitive landscape, and marketing materials to make your brand more profitable.

Expand into new markets and grow online visibility

Become more competitive and profitable

Reduce operational expenses and increase efficiency

FAQs

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A comprehensive brand audit will optimize your business strategy.

A successful brand audit consists of much more than a review of your company's visual identity, target market, and competitors.

Our proven brand audit framework also includes an in-depth look at critical factors such as your business's product offerings, target customers, and marketing campaigns.

The result is a brand assessment and action plan that will help you increase awareness, improve customer service, and implement marketing initiatives to grow the bottom line.

Here's why the typical marketing strategy fails.

Most businesses take the same approach to marketing (as illustrated in the image). But this type of marketing plan creates significant problems, such as:

Inconsistency across marketing channels and platforms creates disjointed messaging that often confuses the target audience.

The business invests resources in marketing but fails to create effective positioning. As a result, the company's value proposition and product offering do not make an impact on the right audience.

Marketing efforts are not coordinated and do not align with the brand's strengths.

Each marketing campaign is evaluated individually and not as part of an overarching growth strategy. This leads to a waste of marketing resources.

A brand audit resolves these problems...and more.

What is included in a brand audit?

Your final brand audit report contains in-depth findings and recommendations for the following areas:

Brand Analysis

Brand architecture
Positioning analysis
Brand identity review
Culture-Vision alignment

Market Analysis

Target audience segmentation
Competitor analysis
Pricing structure
Product/Service differentiation

Customer Experience

Personas
Buyer journey
Touchpoints

Brand Communication

Brand messaging
Value themes
Channel strategy

Process Alignment

Marketing
Sales
Customer Service

ROI Analysis

Profitability
Budgeting
Optimize expenses

Reputation Analysis

Customer feedback review
Public relations and online reviews
Brand perception

Gap Analysis

Planned vs. Actual reporting
Current vs. Desired positioning
Current vs. Desired markets

Tracking & Optimization

Marketing and advertising ROI
Customer lifetime value
Customer acquisition costs

***The typical brand audit report ranges from 60-300 pages, depending on the audit scope.

Why do you need a brand audit?

Brand Management Strategy

Develop clear guidelines and procedures to ensure brand consistency across all communication channels, including advertisements, social media, websites, and products.

A successful brand management strategy can lead to increased brand loyalty, customer retention, and overall profitability.

Marketing Optimization

Enhance the return on investment (ROI) of your marketing strategy by optimizing the most profitable channels, messaging, and strategies.

Use data-driven and analytical approaches to measure, test, and refine various elements of the marketing mix across different stages of the customer journey to achieve better results with fewer resources and higher precision.

Increase Brand Value and Equity

A brand audit helps companies identify the areas where they can improve their brand positioning, messaging, and visual identity to increase brand value.

This process can help companies stay ahead of their competition and build brand equity through enhanced consumer perception and loyalty.

Improve Operational Efficiency

An audit provides valuable information to help companies make strategic decisions about where to focus their resources and how to optimize their processes.

By addressing any issues, businesses can streamline their operations, enhance their brand reputation, and ultimately drive growth and profitability.

Competitive Analysis

A brand audit can help companies understand how their brand is perceived by consumers and identify where improvements can be made to enhance brand positioning.

As a result, companies can use analysis insights to differentiate and gain a competitive advantage.

Measurable Results

By reviewing a company's brand portfolio, businesses can get a clear understanding of their brand's strengths and weaknesses, as well as identify opportunities and threats within their respective markets.

Companies can then develop relevant key performance indicators to measure the success of brand-related initiatives that impact the bottom line.

Frequently Asked Questions

What types of companies qualify for a brand audit?

The best candidates are:

Organizations looking for insights that will help them optimize marketing results and resources.
Mature companies that want a brand refresh and reach the "next level". This includes businesses that want to improve customer satisfaction and sales processes.
Businesses that want to expand into new markets and improve competitive positioning.
Established startups that want to avoid the costly mistakes that come with experimental marketing. A brand audit helps newer companies get new customers and improve the quality of their existing customer base.

What is included?

A brand audit is a comprehensive examination of a business's current positioning in the market and performance compared to competitors. It allows companies to understand their strengths, weaknesses, and opportunities for improvement.

The key components of a brand audit include:

Brand Communications: This involves evaluating all advertising and promotional materials, direct marketing efforts, as well as social media presence.
Brand Positioning: This considers how the brand is perceived in the market relative to its competitors. It requires an understanding of the brand's unique selling proposition and whether it resonates with the target audience.
Brand Strategy: This looks at the overall plan for the brand and how well it aligns with the business's goals and objectives.
Customer Analysis: This involves assessing customer perceptions, experiences, and expectations of the brand. It may involve surveys, interviews, or focus groups.
Customer Journey: This includes an evaluation of every touchpoint a customer has with the brand, from initial awareness through to purchase and beyond.
Internal and External Branding: Internal branding refers to elements such as mission statements, brand values, and company culture. External branding elements include the logo, advertising, and public relations efforts.

Will you help my company implement recommendations?

How much does an audit cost?

Are you a branding or marketing agency?

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