Brand Audit

A detailed analysis of your brand strategy, competitive landscape, and marketing materials to make your brand more profitable.

Expand into new markets and grow online visibility

Become more competitive and profitable

Reduce operational expenses and increase efficiency

Business Intelligence Consulting

A comprehensive brand audit will optimize your business strategy.

A successful brand audit consists of much more than a review of your company's visual identity, target market, and competitors.

Our proven brand audit framework also includes an in-depth look at critical factors such as your business's product offerings, target customers, and marketing campaigns.

The result is a brand assessment and action plan that will help you increase awareness, improve customer service, and implement marketing initiatives to grow the bottom line.

Here's why the typical marketing strategy fails.

Most businesses take the same approach to marketing (as illustrated in the image). But this type of marketing plan creates significant problems, such as:

Inconsistency across marketing channels and platforms creates disjointed messaging that often confuses the target audience.

The business invests resources in marketing but fails to create effective positioning. As a result, the company's value proposition and product offering do not make an impact on the right audience.

Marketing efforts are not coordinated and do not align with the brand's strengths.

Each marketing campaign is evaluated individually and not as part of an overarching growth strategy. This leads to a waste of marketing resources.

A brand audit resolves these problems...and more.

Brand Audit Process

What is included in a brand audit?

Your final brand audit report contains in-depth findings and recommendations for the following areas:

Brand Analysis

  • Brand architecture
  • Positioning analysis
  • Brand identity review
  • Culture-Vision alignment

Market Analysis

  • Target audience segmentation
  • Competitor analysis
  • Pricing structure
  • Product/Service differentiation


Customer Experience

  • Personas
  • Buyer journey
  • Touchpoints

Brand Communication

  • Brand messaging
  • Value themes
  • Channel strategy

Process Alignment

  • Marketing
  • Sales
  • Customer Service

ROI Analysis

  • Profitability
  • Budgeting
  • Optimize expenses


Reputation Analysis

  • Customer feedback review
  • Public relations and online reviews
  • Brand perception

Gap Analysis

  • Planned vs. Actual reporting
  • Current vs. Desired positioning
  • Current vs. Desired markets

Tracking & Optimization

  • Marketing and advertising ROI
  • Customer lifetime value
  • Customer acquisition costs


***The typical brand audit report ranges from 60-300 pages, depending on the audit scope.

Why do you need a brand audit?

Brand Management Strategy

Develop clear guidelines and procedures to ensure brand consistency across all communication channels, including advertisements, social media, websites, and products.

A successful brand management strategy can lead to increased brand loyalty, customer retention, and overall profitability.

Marketing Optimization

Enhance the return on investment (ROI) of your marketing strategy by optimizing the most profitable channels, messaging, and strategies.

Use data-driven and analytical approaches to measure, test, and refine various elements of the marketing mix across different stages of the customer journey to achieve better results with fewer resources and higher precision.

Increase Brand Value and Equity

A brand audit helps companies identify the areas where they can improve their brand positioning, messaging, and visual identity to increase brand value.

This process can help companies stay ahead of their competition and build brand equity through enhanced consumer perception and loyalty.

Improve Operational Efficiency

An audit provides valuable information to help companies make strategic decisions about where to focus their resources and how to optimize their processes.

By addressing any issues, businesses can streamline their operations, enhance their brand reputation, and ultimately drive growth and profitability.

Competitive Analysis

A brand audit can help companies understand how their brand is perceived by consumers and identify where improvements can be made to enhance brand positioning.

As a result, companies can use analysis insights to differentiate and gain a competitive advantage.

Measurable Results

By reviewing a company's brand portfolio, businesses can get a clear understanding of their brand's strengths and weaknesses, as well as identify opportunities and threats within their respective markets.

Companies can then develop relevant key performance indicators to measure the success of brand-related initiatives that impact the bottom line.

Frequently Asked Questions

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Schedule a FREE Consultation

Talk with a representative to find out how an audit can transform your business strategy.