Brand Audit Services to Optimize Your Business Strategy

The best candidates for a brand audit are:

• Organizations looking for insights that will help them optimize marketing results and resources.
• Mature companies that want to rebrand, expand the target market, and reach the "next level".
• Executives and marketing teams that are confused and frustrated with digital marketing.
• Businesses that want to develop accurate growth goals and sales expectations and improve the sales process.

We have worked with a variety of organizations in B2B and B2C sales. Engineering, health care, technology, fashion, and hospitality are examples.

Brand audits are also valuable for a company if they:

• Are considering a rebrand
• Want improvement in all areas of business operations
• Need research or external perspectives on consumer behavior and trends
• Are struggling to differentiate from competitors
• Want to identify new revenue opportunities
• Want to achieve higher customer satisfaction scores

Have more questions? Click here to contact us.

A successful brand audit is a comprehensive review of all internal and external growth strategy processes. Examples are:

• Brand and price positioning (including your brand's strengths and weaknesses)
• Target audience segmentation
• Customer experience
• Visual brand, including the logo
• Messaging
• Websites
• Social media
• Sales process and customer service

The result is a detailed report on your brand's effectiveness, consistency, competitors, and performance potential. We'll also help you determine how to set accurate expectations and track results that drive profit.

Brand audits have four components: a brand analysis, website optimization, SEO review, and a complete digital marketing audit (i.e., social media, websites, and all marketing materials).

Clients have the opportunity to clarify their objectives and key results for the audit in advance. This ensures that the final report will address your primary concerns.

Yes.

We can work with your team on an hourly consulting basis to assist with implementing the audit recommendations.

Most of our clients have other marketing vendors, such as web developers and SEO specialists. We can also help you develop a success plan for working with each of these vendors.

If you are interested in retaining The Brand Auditors for additional consulting services, please let us know before or during the audit process.

To learn more about the brand audit process, click here.

No, we are not a branding or marketing agency.

We offer brand audit services and brand strategy consulting only. This is the only way we can remain objective and deliver an honest brand analysis.

However, many of our clients often ask us to work side-by-side with their in-house marketing teams to implement solutions after an audit has been completed. So, we also offer ongoing training and support at your request.

Please note that you are not obligated to retain us after the brand audit has been completed. Likewise, you are free to request brand consulting services at any time thereafter.

Visit our about page to learn more about us.

The scope of work for each audit is customized to meet the requirements of your organization. As a result, prices vary.

We have developed two audit levels to accommodate client need.

A Level 1 Audit is a broad review of your company's brand and marketing. The Level 1 report will provide a general overview of each component (brand analysis, website performance, SEO, and digital marketing channels).

A Level 2 Brand Audit is a complete, in-depth analysis and provides more details in each of the areas included.