Author Profile
Chris Fulmer
President, Managing Director
Expertise
Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization
Introduction
- Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
- Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.
Experience
Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.
Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.
Education
Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer
How to Create a Web Strategy for Digital Brands
By Chris Fulmer |
Turn visitors into customers by developing a website strategy. Drive engagement, conversions, and revenue on your digital channels with a strategic website.
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Experience Design: Connecting Your Business to Customers
By Chris Fulmer |
Explore the intricate process of experience design. Find out how to design a user-centric experience that enhances the value of your brand.
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Needs, Wants, and Demands: It Pays to Know the Difference
By Chris Fulmer |
Understand the distinction between needs, wants, and demands in marketing and explore how these factors influence consumer behavior.
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Measuring Brand Equity with Key Performance Indicators
By Chris Fulmer |
Learn how measuring brand equity can drive profitability. This guide will show you how to use brand awareness and other metrics to increase equity.
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AI Marketing: A Complete Overview for Digital Brands
By Chris Fulmer |
Explore the transformative power of AI in marketing. Understand how it optimizes strategies, enhances customer experiences, and drives business growth.
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The Essential Enterprise SEO Audit [An Ultimate Guide]
By Chris Fulmer |
With an enterprise SEO audit, you can uncover hidden issues and prioritize fixes to maximize your website's visibility.
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Mastering the Elements of a Brand Communication Strategy
By Chris Fulmer |
Learn the fundamentals of successful brand communication and why it's essential for businesses that want to create a powerful connection with customers.
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How to Conduct a Comprehensive Pricing Analysis
By Chris Fulmer |
Master the art of pricing with our guide to price analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.
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Leverage Digital Data with Marketing Analytics Consulting
By Chris Fulmer |
Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.
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Conversion Optimization Consulting: Get More with Less
By Chris Fulmer |
Increase ROI on PPC ads, websites, and other digital marketing tactics with conversion optimization consulting services from The Brand Auditors.
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Your Guide to SEO Competitor Analysis Services
By Chris Fulmer |
A comprehensive guide to SEO Competitor Analysis Services. Use data-driven insights to improve your website visibility and rankings.
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How Much Does a Brand Audit Cost? [4 Pricing Factors Revealed]
By Chris Fulmer |
Do you want to know the cost of a brand audit? Our comprehensive guide on brand audit fees tells you everything. In under 2 minutes.
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Marketing Channel Management: Boost Sales and Profit
By Chris Fulmer |
Explore the role of channel partners in driving revenue and expanding market reach. Implement proven channel management strategies for success.
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Marketing During a Recession: Strategies and Tips
By Chris Fulmer |
Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.
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Which Targeting Option Is Best for Achieving Brand Awareness?
By Chris Fulmer |
Want to increase brand awareness? Consider using a combination of targeting options, including interest targeting, lookalike audiences, and geographic targeting.
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What Is a Brand Analysis?
By Chris Fulmer |
Find out how to use a brand analysis to improve your company's competitive position and create an actionable plan to grow market share.
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Website SWOT Analysis: How to Gain an Advantage Online
By Chris Fulmer |
Learn how to use a SWOT analysis to improve your website's competitiveness by examining your brand's strengths, weaknesses, opportunities, and threats.
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How to Differentiate Your Brand with Premium Pricing
By Chris Fulmer |
Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.
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Custom Business Intelligence Consulting Services
By Chris Fulmer |
Boost your business's decision-making power with Business Intelligence Consulting. Learn how BI consulting can transform data into actionable insights.
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How Growth Consultants Can Help You Build a Better Strategy
By Chris Fulmer |
Get the insights you need to make better strategic decisions reach your goals with the help of a growth consultant.
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What Is a Premium Brand? [Definition and Difference]
By Chris Fulmer |
A premium brand is an individual, company, product, or service generally perceived to have exceptional value in the target market's mind.
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Why You Need Website Development Consulting Services
By Chris Fulmer |
Website development consulting can help you leverage innovative web design to differentiate your brand. Get help with planning, design, and development.
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How to Measure Brand Awareness [Methods and Metrics]
By Chris Fulmer |
Unlock the key to success with this guide on how to measure brand awareness. Build an effective strategy and start tracking impressions, reach, and more.
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How to Do a Brand Audit [A Guide for Internal Audits]
By Chris Fulmer |
Conduct a brand audit to discover your company's strengths and weaknesses, reduce marketing expenses, and build a strong market position.
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What Is Website Optimization? [Balancing UX and Performance]
By Chris Fulmer |
Improve website performance with this easy-to-understand introduction to website optimization. Learn key tips, ideas, and tactics that will get results.
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Website Optimization Strategies to Boost Google Rankings
By Chris Fulmer |
Learn website optimization strategies that can help you rank higher on Google and tips to maximize your website's visibility.
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Mastering the B2B Marketing Audit: A Step-by-Step Guide
By Chris Fulmer |
Don't let your B2B marketing strategy fall short. Find out how to audit your sales and marketing to improve your results for the long term.
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What Is the Green Business Bureau?
By Chris Fulmer |
The Green Business Bureau is an internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.
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9 Proven Pricing Strategies That Can Maximize Growth
By Chris Fulmer |
Take the guesswork out of pricing your products and services. Get expert insights to help you choose the right pricing strategy for your business.
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What Is a Brand Audit? [And When to Conduct One]
By Chris Fulmer |
Want your brand to stand out? Analyze your brand's position in the marketplace with a comprehensive brand audit. Read this guide to learn more.
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The Difference Between Brand and Customer Experience
By Chris Fulmer |
Successful companies know the difference between the brand and customer experience. Read this to find out how you can use both to increase customer loyalty.
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How to Calculate Conversion Rate [Formula Included]
By Chris Fulmer |
Conversion rate is the percentage of prospective customers who take a desired action in a campaign. Read this post to learn how to calculate conversion rates.
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Customer Segmentation Models: Build a Better Strategy
By Chris Fulmer |
Customer segmentation models help businesses understand the problems and desires of their audiences so they can connect with more potential buyers.
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How to Conduct a Sales Audit to Increase Efficiency
By Chris Fulmer |
Is your sales strategy up to par? Conduct a sales audit to uncover gaps and drive growth. Learn all you need to know about the audit process in our latest post.
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How to Use a Perception Study to Research Your Market
By Chris Fulmer |
Get inside the minds of your audience to discover their true feelings with a perception study and gain a competitive edge in the global marketplace.
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How to Position a Brand and Gain Market Share in 2023
By Chris Fulmer |
You need a strong brand positioning strategy to stand out in a crowded market. Learn how to position a brand and make a lasting impression on customers.
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How Do I Improve PPC Conversions on Google Ads?
By Chris Fulmer |
Thinking of running Google ads? Read this Q&A from The Brand Auditors to find out how to improve PPC conversions.
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Essential Key Performance Indicators for Marketing
By Chris Fulmer |
Elevate your business with a metrics-driven approach to growth. Unlock the marketing key performance indicators that matter most and boost ROI.
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