Your Guide to SEO Competitor Analysis Services

A comprehensive guide to SEO Competitor Analysis Services. Use data-driven insights to improve your website visibility and rankings.


May 20, 2024

SEO Competitor Analysis Services

Getting a website to rank on search engines is becoming more difficult. There are over 1 billion websites, with a new one being built every three seconds. If that statistic doesn’t overwhelm you, consider that over 7.5 million blog posts get published daily.

The icing on the cake? Research from the experts at Ahrefs shows that 90 percent of web pages do not get ANY traffic.

After hearing these statistics, it is no surprise that many businesses wonder if investing in SEO is worthwhile. But it is still very possible for brands to develop a strong online presence. Competitor analysis is a key process that can help businesses improve website visibility and rank on search engines.

However, the competitive analysis process is complex. Most companies need help with it. In this post, I'll share how SEO competitor analysis services can help you gain online market share and increase visibility.

Table of Contents

    What are the common mistakes businesses make when conducting their own SEO competitor analysis?

    When it comes to SEO competitor analysis, most businesses focus solely on keyword rankings. They neglect comprehensive competitor research that includes backlinks and content strategies, nor do they consider the local SEO landscape or use the right analysis tools to gather data.

    What are SEO competitor analysis services?

    Agencies that offer SEO competitor analysis services uncover keywords your competitors rank for, the quality of their backlinks, and their approach to content. They also analyze competitors’ website structure and user experience. These insights help you develop a laser-focused SEO strategy that enables your company to gain an online advantage.

    Companies offering SEO competitor analysis services can also identify gaps in your online strategy. The results enable businesses to improve their brand positioning in the digital marketplace by creating stronger differentiation and unique messaging.

    Why you need SEO competitive analysis services

    Remember that your competitors have determined what you must do to compete online. You don’t have to be the best. You just need to be better than they are.

    However, the competitive analysis process can be complex. Many businesses find it helpful to hire a consultant to assist them. An SEO consultant is a specialist in search engine optimization strategies and tactics. The consultant will audit your website and present a plan to improve its performance.

    They can also help you avoid the common mistakes companies make when analyzing the market.

    How The Brand Auditors is different

    The Brand Auditors gives clients a unique advantage. We are digital brand strategists with a strong background in brand positioning, web design, SEO, and digital marketing. So, we can bring a wealth of experience and knowledge to the competitor analysis process. This enables us to deliver deep insights and holistic guidance beyond standard SEO services.

    The steps included in SEO competitor analysis services

    In this section, we will explore the key steps used by consultants to assess competitor SEO strategies.

    SEO audit

    The first step is an SEO audit. An audit pinpoints technical issues, errors, and other problem areas. To audit a site, the consultant runs several tests to assess loading speed, page structure, meta tags, keyword usage, and content quality.

    With this data, an SEO consultant can show you how to optimize your website for greater visibility. SEO audits also provide explicit details that uncover ranking opportunities your company may have been missing.

    An SEO audit should be part of a routine digital growth strategy. If you have not performed an audit on your website in the last six months, it is time to start.

    Siteguru is an example of an SEO audit tool we use.

    Siteguru SEO audit
    Siteguru SEO audit

    Identify your competitors

    The next step in the analysis process is to identify your true competitors. You can’t assume that all websites ranking higher than yours for a specific keyword are your primary competitors. Instead, research multiple keywords related to your brand, product, or service to explore and compare organic competitors.

    For example, let’s say a bakery in New York wants to rank for “best bread in New York.” Naturally, they are competing against other bakeries. But if they publish a blog on their website, the competition online will be much stiffer. Why? Because big brands that are indirect competitors, like the Food Network, are also vying for that term.

    A company operating in several niches may have unique competitors for each instead of a short list of broad market competitors. To find your primary competitors, search for the top target keywords related to your company. From the results, you should be able to list the major contenders.

    Competitor analysis tools like WebCEO can also help you create a list of websites in the top ten rankings.

    For instance, let’s assume you offer a pet grooming service. If you input “pet grooming” into Google, the American Kennel Club will be one of the top performers. But this brand is not in the pet grooming industry. So, you must perform several searches to get an accurate list of competitors.

    SEO Competitive Analysis
    IMAGE: Search results example

    SEO tools with advanced features make identifying competitors and analyzing data less time-consuming. Consider investing in a premium tool to take your digital strategy to the next level. SEMRush, WebCEO, or Ahrefs are examples.

    The Brand Auditors uses the best SEO competitor analysis tools on the market. I'll cover some of them in a section that follows.

    IMAGE: WebCEO Competitor Analysis Report (click to enlarge)

    Site structure and UI/UX

    Most of our brand audit clients want to optimize their websites for customer engagement and conversions. So, we include a user interface (UI) and user experience (UX) audit as part of our SEO competitor analysis services.

    Website structure is critical, especially for businesses that rely on their site as a primary source of revenue. Structure encompasses the site’s design, layout, and organization of content. An organized website structure makes it easier for users to navigate the site and find what they need.

    A website with poor structure is confusing and frustrating. Users who have difficulty finding information probably won’t stay on the page. This results in a high bounce rate and low conversion rates.

    Search engines like Google prioritize websites that are easy to crawl. Websites with poor structure or broken links can confuse people and search engines, negatively impacting their rankings.

    To develop a proper website structure, clearly understand your target audience and what they are looking for. This will help you plan a logical hierarchy of pages and sub-pages. Hierarchy ensures users can find the information they need. Consistent design elements, such as navigation menus and headers, are essential.

    Keyword research

    Competitor keyword research involves studying the words and phrases used by your business rivals to rank on search engines. These words and phrases tell you what potential customers search for and how your competitors connect with them online.

    SEO competitor analysis services provide a more detailed examination of keyword terms. Consultants use advanced tools like Ahrefs and their expertise to conduct a keyword gap analysis. This is like discovering what ingredients or spices you are missing in your recipe compared to competitors. They identify keywords that competitors are ranking for that you are not currently using.

    The value of this analysis is significant. It highlights opportunities to improve your website’s content and SEO strategy to attract more traffic. Filling these gaps helps you compete in search rankings, reach a wider audience, and gain potential customers.

    IMAGE: Ahrefs content gap (click to enlarge)

    Content gap analysis

    Content gap analysis involves identifying topics or areas your competitors cover, but you do not. This shows you where you might miss opportunities to attract and engage your audience.

    SEO competitor analysis services use specialized tools and techniques to review competitors’ content. Consultants assess their topics, content types, and audience responsiveness. Having a consultant is like having a guide who knows the landscape well and can point out all the areas you have not yet explored.

    With a content gap analysis, you can:

    • Attract a wider audience
    • Boost search engine rankings
    • Establish online authority and trust
    • Enhance user engagement with your brand

    Competitor backlink analysis

    Getting backlinks is a great way to increase your website’s organic search engine rankings. Looking at competitors’ backlinks reveals the link-building strategies they use. This gives you a sense of the number and quality of backlinks needed to rank well in search results (SERPs).

    Competitor backlink profiles also reveal how to build links and who you should link to your site.

    SEMRush backlink audit
    SEMRush backlink audit

    Social media review

    A social media review is an integral part of an SEO competitor analysis. It acts like a window into how competitors engage with their audience and amplify their content online. In today’s digital landscape, social media presence can significantly impact a brand’s visibility and search engine rankings.

    Performing a social media review for SEO involves several steps:

    Identify Competitors’ Social Media Channels: Start by finding out which social media platforms your competitors are active on.

    Analyze Content Strategy: Observe the content they post. Are they sharing blog posts, videos, infographics, or user-generated content?

    Engagement and Interaction: Assess how they interact with their audience. Do they respond to comments and messages? How do they handle customer service inquiries or negative feedback?

    Hashtag and Keyword Usage: Look at the hashtags and keywords they use in their posts. This can reveal insights into their SEO and content strategies.

    Audience Analysis: Determine the size and nature of their follower base. Are they targeting the exact audience you are or a different segment?

    Campaigns and Promotions: Note any special campaigns, contests, or promotions they run on social media. These can provide clues about their marketing strategies and how they drive traffic to their website.

    Influence and Partnerships: Identify any influencers or other brands they partner with. This can give clues about their networking strategies and brand positioning.

    Conducting a social media review reveals how competitors use social media for SEO and website traffic. It also highlights where to improve your social media strategy to gain a competitive edge.

    Benchmarking against competitors

    Creating SEO benchmarks against competitors involves setting clear, measurable standards based on key performance indicators (KPIs). The process allows you to compare your website's SEO performance with that of your competitors. Here's how to do it, along with suggested KPIs for each benchmark:

    Identify Your Competitors: Aim for a mix of top-performing and average-performing competitors for a balanced view.

    Determine Relevant KPIs: Select the metrics that best reflect your SEO goals. Typical KPIs include:

    Organic Traffic: Measure the number of visitors coming to your site from search engines. Compare this with your competitors' traffic to understand your market share.

    Keyword Rankings: Track where your site ranks for key target keywords compared to competitors. KPIs include average ranking position and a number of keywords in the top 10 search results.

    Backlink Profile: Assess the quantity and quality of backlinks. KPIs include the total number of backlinks, referring domains, and the quality (authority) of these links.

    Page Load Time: Measure how quickly your site loads compared to competitors. Faster load times can positively impact user experience and SEO.

    User Engagement: Evaluate how engaging your content is. Lower bounce rates and higher average session durations can indicate more effective content than competitors.

    Set benchmark goals

    Based on your analysis, establish achievable yet challenging goals. For example:

    • Aim to match or exceed the average organic traffic of your competitors within a set time frame.
    • Target improving your average keyword ranking position by a specific number.
    • Grow your total backlinks and referring domains to a certain level.
    • Enhance your website to load faster than the competitor's average.
    • Aim to reduce page load times and increase session duration to better than industry averages.

    The key to effective benchmarking is setting goals, tracking progress, and adapting to SEO changes.

    How much do SEO competitor analysis services cost?

    The Brand Auditors offers SEO competitor analysis services starting at $1,500.

    This service includes:

    • Keyword gap analysis
    • Link building metrics
    • Conversion rate optimization strategies
    • Content marketing strategies

    The Brand Auditors’ report will also give you recommendations to fix technical errors.

    Our custom analysis relies heavily on human processes rather than software. This enables us to provide much more depth than standard SEO audit services.

    If you'd like to know more, click the button below to schedule a free consultation.

    Chris Fulmer PCM-Brand Auditors

    Chris Fulmer, PCM®

    Brand Strategist | Managing Director

    Chris has over 15 years of experience in brand development and marketing. He has designed strategies across various industries, such as technology, B2B services, and healthcare. His expertise includes brand positioning, competitive analysis, content marketing, and web development.

    Click to learn more about Chris

    Are you ready to find out how a brand audit can transform your business?

    Our brand audit process is a comprehensive analysis designed to help companies optimize performance.

    • Increase ROI on lead generation and sales conversions.
    • Reduce marketing expenses.
    • Strengthen brand positioning to become more competitive.

    We guarantee satisfaction or get your money back! Schedule a discovery call with a brand auditor to find out more.

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