Chris Fulmer PCM-Brand Auditors

AUTHOR PROFILE

Chris Fulmer, PCM®

Expertise

Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization

Introduction

  • Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
  • Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.

Experience

Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.

Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.

Education

Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.

Read More from Chris Fulmer, PCM®

What is the Green Business Benchmark

Sustainable Success: The Green Business Benchmark Advantage

By Chris Fulmer, PCM® | February 4, 2023

The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.

Pricing Analysis

Conduct a Pricing Analysis for Higher Profitability

By Chris Fulmer, PCM® | June 27, 2023

Master the art of pricing with our guide to pricing analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.

How to rebrand a company

How to Rebrand a Company While Honoring Its Legacy

By Chris Fulmer, PCM® | February 20, 2024

Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.

How to Do a Brand Audit

How to Do a Brand Audit: An Executive’s Guide

By Chris Fulmer, PCM® | July 16, 2022

Revolutionize your brand with our step-by-step guide for CMOs. Master the art of brand auditing to boost performance, gain insights, and spark transformation.

Premium brand design

The Nuances of Premium Brand Design

By Chris Fulmer, PCM® | March 6, 2024

Explore the nuances of premium brand design beyond the logo. Discover how the elements of design impact a premium brand image for a product or service.

Digital Maturity

Achieving Digital Maturity: A Key Strategy for Premium Brands

By Chris Fulmer, PCM® | November 26, 2024

Discover how digital maturity shapes premium brand strategy to enhance customer engagement and drive sustainable growth.

Leveraging brand equity in mergers and acquisitions

How to Leverage Brand Equity in a Merger or Acquisition

By Chris Fulmer, PCM® | September 23, 2024

Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.

A blog post on Experience Design

Experience Design: Connecting Your Business to Customers

By Chris Fulmer, PCM® | August 23, 2023

Explore the intricate process of experience design. Find out how to design a user-centric experience that enhances the value of your brand.

Difference between the brand experience and the customer experience

Mastering Brand and Customer Experience Alignment

By Chris Fulmer, PCM® | October 20, 2022

Discover the importance of brand and customer experience alignment. Elevate your brand experience and customer experience with our insights.