AUTHOR PROFILE
Chris Fulmer, PCM®
President | Lead Author, The Brand Auditors
Core Expertise
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Brand Strategy & Architecture
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Digital Marketing & ROI Analysis
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Search Engine Optimization (SEO)
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Conversion Rate Optimization (CRO)
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Consumer Research & Target Audience Analysis
Introduction
Chris Fulmer, PCM®, is a brand strategist, marketing consultant, and the founder of The Brand Auditors. With over two decades of experience driving marketing strategy and execution, Chris specializes in transforming digital marketing infrastructure into measurable enterprise value for mid-market businesses, corporations, and marketing agencies.
Experience & Consulting
As a professional brand development manager, Chris creates objective, data-driven business development strategies aligned with corporate revenue and growth goals. Rather than executing traditional agency retainers, his consulting work at The Brand Auditors focuses on comprehensive market research, analytics analysis, and neutral, third-party audits.
From ideation to launch, he provides executive teams with expert insights on brand positioning, media channel efficiency, web design best practices, and the structural reduction of customer acquisition costs (CAC).
Education & Credentials
Chris holds a B.A. from the University of South Carolina and earned an advanced Brand Management Certification from Cornell University.
Furthermore, he holds the prestigious Professional Certified Marketer (PCM®) designation from the American Marketing Association (AMA), representing the highest standard of strategic marketing expertise. He also maintains active, advanced certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer, PCM®
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How to Increase EBITDA With a Brand Audit
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What Brand Metrics and KPIs Are Tracked in a Brand Audit?
Stop guessing about brand health. Uncover the forensic metrics—from pricing power to mental availability—that turn brand equity into a measurable financial asset.
Conducting a Brand Standards Audit to Ensure Consistency
Conducting a brand standards audit ensures consistency. Perform a brand audit to evaluate your brand. Improve adherence with brand standards audits.
Brand Awareness Strategies to Increase Pipeline, Pricing Power, and Profitability
Discover proven brand awareness strategies that shorten sales cycles, increase pricing power, and drive profitability. Data-backed tactics marketing leaders.
Entering New Markets With a Global Expansion Strategy
Broaden your horizons with a global expansion strategy. Discover key insights and tips for entering new markets on our blog.
AI Adoption Strategy for Small Business and Mid-Market Executives
How small businesses and mid-market companies can build a successful AI adoption strategy. Reduce risks and avoid common AI strategy mistakes.
Corporate Branding Strategies: Boost Revenue and Valuation
Unlock effective corporate branding strategies with our comprehensive guide tailored for CEOs and CFOs to elevate your brand.
How to Use AI for Content Creation: 5 Highlights from SurgeGraph’s AMA
Discover key takeaways from SurgeGraph’s AMA with Chris Fulmer and Kevin Blumer on how to use ai for content creation effectively.