Chris Fulmer PCM-Brand Auditors

AUTHOR PROFILE

Chris Fulmer, PCM®

President | Lead Author, The Brand Auditors

Core Expertise

  • Brand Strategy & Architecture

  • Digital Marketing & ROI Analysis

  • Search Engine Optimization (SEO)

  • Conversion Rate Optimization (CRO)

  • Consumer Research & Target Audience Analysis

Introduction

Chris Fulmer, PCM®, is a brand strategist, marketing consultant, and the founder of The Brand Auditors. With over two decades of experience driving marketing strategy and execution, Chris specializes in transforming digital marketing infrastructure into measurable enterprise value for mid-market businesses, corporations, and marketing agencies.

Experience & Consulting

As a professional brand development manager, Chris creates objective, data-driven business development strategies aligned with corporate revenue and growth goals. Rather than executing traditional agency retainers, his consulting work at The Brand Auditors focuses on comprehensive market research, analytics analysis, and neutral, third-party audits.

From ideation to launch, he provides executive teams with expert insights on brand positioning, media channel efficiency, web design best practices, and the structural reduction of customer acquisition costs (CAC).

Education & Credentials

Chris holds a B.A. from the University of South Carolina and earned an advanced Brand Management Certification from Cornell University.

Furthermore, he holds the prestigious Professional Certified Marketer (PCM®) designation from the American Marketing Association (AMA), representing the highest standard of strategic marketing expertise. He also maintains active, advanced certifications in Digital Marketing, Content Marketing, and SEO.

Read More from Chris Fulmer, PCM®

How to Do a Brand Audit: An Executive’s Guide

By Chris Fulmer, PCM® | July 16, 2022

Revolutionize your brand with our step-by-step guide for CMOs. Master the art of brand auditing to boost performance, gain insights, and spark transformation.

How to Position a Brand

By Chris Fulmer, PCM® | August 4, 2022

Learn how to position a brand with a powerful positioning strategy to differentiate your business, gain a competitive advantage, and win more sales.

Marketing Manager KPIs: Drive Growth and ROI

By Chris Fulmer, PCM® | August 17, 2022

Discover the key performance indicators that matter most to marketing managers. Learn how to use marketing manager KPIs to maximize ROI.

Price Positioning: Strategies to Maximize Profit

By Chris Fulmer, PCM® | August 25, 2022

Master price positioning with strategies that defy expectations. Unlock maximum profitability with counterintuitive pricing tactics.

What Is a Brand Audit? Your Key to Revenue Growth

By Chris Fulmer, PCM® | September 9, 2022

What is a brand audit and why is it essential for the C-suite? Find out how brand audits can help you mitigate risks, and drive higher company valuation.

Mastering Brand and Customer Experience Alignment

By Chris Fulmer, PCM® | October 20, 2022

Discover the importance of brand and customer experience alignment. Elevate your brand experience and customer experience with our insights.

How to Calculate Conversion Rate: Formula, Benchmarks & What to Do Next

By Chris Fulmer, PCM® | November 3, 2022

Use this formula to calculate your conversion rate in 60 seconds. Then find out whether your number is good, and what to do if it isn’t.

Market Segmentation Models: Methods and Strategies

By Chris Fulmer, PCM® | December 14, 2022

Increase ROI with market segmentation models using these expert strategies. Learn about consumer segmentation models and how to apply them effectively.

Website Performance Audit: A Step-by-Step Guide

By Chris Fulmer, PCM® | January 4, 2023

Improve your site with this easy-to-understand introduction to website performance audits. Learn key tips, ideas, and tactics that will get results.