AUTHOR PROFILE
Chris Fulmer, PCM®
President | Lead Author, The Brand Auditors
Core Expertise
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Brand Strategy & Architecture
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Digital Marketing & ROI Analysis
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Search Engine Optimization (SEO)
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Conversion Rate Optimization (CRO)
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Consumer Research & Target Audience Analysis
Introduction
Chris Fulmer, PCM®, is a brand strategist, marketing consultant, and the founder of The Brand Auditors. With over two decades of experience driving marketing strategy and execution, Chris specializes in transforming digital marketing infrastructure into measurable enterprise value for mid-market businesses, corporations, and marketing agencies.
Experience & Consulting
As a professional brand development manager, Chris creates objective, data-driven business development strategies aligned with corporate revenue and growth goals. Rather than executing traditional agency retainers, his consulting work at The Brand Auditors focuses on comprehensive market research, analytics analysis, and neutral, third-party audits.
From ideation to launch, he provides executive teams with expert insights on brand positioning, media channel efficiency, web design best practices, and the structural reduction of customer acquisition costs (CAC).
Education & Credentials
Chris holds a B.A. from the University of South Carolina and earned an advanced Brand Management Certification from Cornell University.
Furthermore, he holds the prestigious Professional Certified Marketer (PCM®) designation from the American Marketing Association (AMA), representing the highest standard of strategic marketing expertise. He also maintains active, advanced certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer, PCM®
B2B Marketing Audit: Best Practices and Examples
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The Future of Work With AI: A Summary of McKinsey’s Latest Research
A detailed breakdown of the McKinsey report, designed for business leaders who need to understand the the future of work with AI without reading the full white paper.
How Does a Brand Audit Help Differentiate a Brand?
Learn how a strategic brand audit reveals the “white space” competitors missed and turns differentiation into a science.
Brand Audit for Retail: Bridging the Gap Between Strategy and Storefront
Are you losing revenue to operational gaps? Our brand audit for retail brands uses market data to fix inconsistencies, reduce waste, and increase profit.
Integrating Artificial Intelligence in Marketing: From Pilots to Production
Summary and analysis of Integrating Artificial Intelligence in marketing based on reporting from Search Engine Land and other sources.
Human Experience Optimization: How “Sterile Efficiency” Can Kill a Business
Sterile automation is a financial liability. Move from CX to Human Experience Optimization (HXO) to protect brand equity and reduce churn in an AI market.
How to Differentiate Your Brand with Premium Pricing
Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.
Mastering the Elements of a Brand Communication Strategy
Learn the fundamentals of successful brand communication and why it’s essential for businesses that want to create a powerful connection with customers.
Premium Customer Experience: It’s Not What You Think
Discover how to exceed expectations and elevate your brand with a premium customer experience. Stay ahead of competitors in the customer service arena.