AUTHOR PROFILE
Chris Fulmer, PCM®
President | Lead Author, The Brand Auditors
Core Expertise
-
Brand Strategy & Architecture
-
Digital Marketing & ROI Analysis
-
Search Engine Optimization (SEO)
-
Conversion Rate Optimization (CRO)
-
Consumer Research & Target Audience Analysis
Introduction
Chris Fulmer, PCM®, is a brand strategist, marketing consultant, and the founder of The Brand Auditors. With over two decades of experience driving marketing strategy and execution, Chris specializes in transforming digital marketing infrastructure into measurable enterprise value for mid-market businesses, corporations, and marketing agencies.
Experience & Consulting
As a professional brand development manager, Chris creates objective, data-driven business development strategies aligned with corporate revenue and growth goals. Rather than executing traditional agency retainers, his consulting work at The Brand Auditors focuses on comprehensive market research, analytics analysis, and neutral, third-party audits.
From ideation to launch, he provides executive teams with expert insights on brand positioning, media channel efficiency, web design best practices, and the structural reduction of customer acquisition costs (CAC).
Education & Credentials
Chris holds a B.A. from the University of South Carolina and earned an advanced Brand Management Certification from Cornell University.
Furthermore, he holds the prestigious Professional Certified Marketer (PCM®) designation from the American Marketing Association (AMA), representing the highest standard of strategic marketing expertise. He also maintains active, advanced certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer, PCM®
Working vs. Non-Working Marketing Spend: A CFO’s Guide to Hidden Profit in Your Marketing Budget
Discover how to maximize profits by understanding working vs. non-working marketing spend and optimizing your budget effectively.
How to Conduct a Customer Journey Audit
Enhance your marketing strategy with a customer journey audit. Discover key insights and improve customer experience on our blog.
The Future of Work With AI: A Summary of McKinsey’s Latest Research
A detailed breakdown of the McKinsey report, designed for business leaders who need to understand the the future of work with AI without reading the full white paper.
How Does a Brand Audit Help Differentiate a Brand?
Learn how a strategic brand audit reveals the “white space” competitors missed and turns differentiation into a science.
Brand Audit for Retail: Bridging the Gap Between Strategy and Storefront
Are you losing revenue to operational gaps? Our brand audit for retail brands uses market data to fix inconsistencies, reduce waste, and increase profit.
Integrating Artificial Intelligence in Marketing: From Pilots to Production
Summary and analysis of Integrating Artificial Intelligence in marketing based on reporting from Search Engine Land and other sources.
How to Leverage Brand Equity in a Merger or Acquisition
Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.
Recession Marketing Guide: How to Survive, Adapt, and Grow
Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.
Conducting a Social Media Marketing Audit
Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.