Chris Fulmer PCM-Brand Auditors

AUTHOR PROFILE

Chris Fulmer, PCM®

Expertise

Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization

Introduction

  • Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
  • Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.

Experience

Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.

Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.

Education

Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.

Read More from Chris Fulmer, PCM®

How to Calculate Conversion Rate

How to Calculate Conversion Rate [Calculator Included]

By Chris Fulmer, PCM® | November 3, 2022

Conversion rate is the percentage of prospective customers who take a desired action in a campaign. Read this post to learn how to calculate conversion rate.

why marketing doesn't work

Why Marketing Doesn’t Work (and What Agencies Get Wrong)

By Chris Fulmer, PCM® | April 22, 2025

Struggling to get results? Read this post to find out why your marketing doesn’t work, what most agencies get wrong, and how to get your marketing on track.

reputation management consultants

A Guide to Hiring Reputation Management Consultants

By Chris Fulmer, PCM® | September 13, 2024

This guide explores reputation management consultants and empowers decisive business leaders to make informed hiring decisions.

premium brand development

Premium Brand Development: A Framework for Business Leaders

By Chris Fulmer, PCM® | February 22, 2024

This post is for CEOs, CMOS, and marketing directors who want to learn how premium brand development can help a business create market differentiation.

What Is a Premium Brand

What Is a Premium Brand?

By Chris Fulmer, PCM® | May 3, 2023

A premium brand is an individual, company, product, or service generally perceived to have exceptional value in the target market’s mind.

Brand Audit for Nonprofits

Brand Audit for Nonprofits: The Director’s Handbook

By Chris Fulmer, PCM® | April 8, 2025

Conduct a thorough brand audit for nonprofits with our Director’s Handbook. Enhance your organization’s impact and visibility.

Brand audit for professional services

How to Conduct a Brand Audit for Professional Services Firms

By Chris Fulmer, PCM® | June 20, 2024

Elevate your professional services firm with a strategic brand audit. This guide reveals how to align your brand with client needs and outshine competitors.

Brand audit for manufacturing companies

A Brand Audit for Manufacturing Companies

By Chris Fulmer, PCM® | May 22, 2024

Optimize your manufacturing brand’s potential with a detailed brand audit for manufacturing companies. Explore more on our blog.

Brand Audit for Engineering

Build a Growth Blueprint With a Brand Audit for Engineering

By Chris Fulmer, PCM® | July 10, 2024

Discover how a brand audit for engineering can transform your firm and drive growth. Read our step-by-step guide and build your blueprint for success.