Chris Fulmer PCM-Brand Auditors

AUTHOR PROFILE

Chris Fulmer, PCM®

Expertise

Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization

Introduction

  • Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
  • Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.

Experience

Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.

Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.

Education

Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.

Read More from Chris Fulmer, PCM®

Website SWOT Analysis

Website SWOT Analysis: How to Gain an Advantage Online

By Chris Fulmer, PCM® | March 16, 2023

Learn how to use a website SWOT analysis to improve your site’s competitiveness by examining your brand’s strengths, weaknesses, opportunities, and threats.

Competitive Landscape Analysis

Competitive Landscape Analysis for Premium Brands

By Chris Fulmer, PCM® | November 29, 2024

Discover how competitive landscape analysis can elevate premium brands, providing insights to differentiate your business and enhance market positioning effectively.

How to Measure Brand Awareness

How to Measure Brand Awareness [Methods and Metrics]

By Chris Fulmer, PCM® | February 11, 2023

Unlock the key to success with this guide on how to measure brand awareness. Build an effective strategy and start tracking impressions, reach, and more.

AI business strategy

AI Business Strategy: Creating a Competitive Edge

By Chris Fulmer, PCM® | February 18, 2025

Elevate your organization with an AI business strategy. Discover best practices for creating a competitive edge with artificial intelligence.

what is website optimization

Website Performance Audit: A Step-by-Step Guide

By Chris Fulmer, PCM® | January 4, 2023

Improve your site with this easy-to-understand introduction to website performance audits. Learn key tips, ideas, and tactics that will get results.

What makes a brand stand out

What Makes a Brand Stand Out?

By Chris Fulmer, PCM® | March 29, 2024

Learn what makes a brand stand out from the competition. Our experts share tips and advice on effective differentiation strategies.

Brand audit for healthcare

Brand Audit for Healthcare Companies

By Chris Fulmer, PCM® | October 30, 2024

Elevate your healthcare brand strategy with a thorough brand audit for healthcare. Discover transformative insights on our blog.

Brand Identity Crisis

Is Your Company on the Verge of a Brand Identity Crisis?

By Chris Fulmer, PCM® | August 1, 2024

Struggling with a brand identity crisis? Learn how to assess, address, and improve your brand identity with our blog insights.

Advanced brand metrics

Advanced Brand Metrics Every Marketer Must Track

By Chris Fulmer, PCM® | December 9, 2024

Discover the advanced brand metrics marketers can use to measure brand performance overall value. Elevate your brand tracking strategy now.