BRAND STRATEGY BLOG
Insights from The Brand Auditors
Learn more about the brand audit process, brand strategy, and digital marketing.
Cross-Channel Campaign Management for Marketers
Enhance your marketing efforts with cross channel campaign management. Learn how to optimize your campaigns for success.
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The Business Guide to Marketing Analytics Consulting
Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.
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Custom Business Intelligence and Consulting Services
Boost your business’s decision-making power with business intelligence and consulting. Learn how BI consulting can transform data into actionable insights.
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Sustainable Success: The Green Business Benchmark Advantage
The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.
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Conduct a Pricing Analysis for Higher Profitability
Master the art of pricing with our guide to pricing analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.
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How to Rebrand a Company While Honoring Its Legacy
Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.
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Elevate Your Brand with Patagonia’s Marketing Strategy
This guide will equip marketing managers who want to transform their company into a premium brand and achieve explosive growth.
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How Patagonia’s Sustainability Strategy Shaped Its Brand
Patagonia’s commitment to environmental activism has profoundly shaped its brand image, positioning the company as a leader in sustainable business practices.
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How to Do a Brand Audit: An Executive’s Guide
Revolutionize your brand with our step-by-step guide for CMOs. Master the art of brand auditing to boost performance, gain insights, and spark transformation.
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The Nuances of Premium Brand Design
Explore the nuances of premium brand design beyond the logo. Discover how the elements of design impact a premium brand image for a product or service.
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Achieving Digital Maturity: A Key Strategy for Premium Brands
Discover how digital maturity shapes premium brand strategy to enhance customer engagement and drive sustainable growth.
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How to Leverage Brand Equity in a Merger or Acquisition
Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.
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