BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

How to Position a Brand

How to Position a Brand

By Chris Fulmer, PCM®

Learn how to position a brand with a powerful positioning strategy to differentiate your business, gain a competitive advantage, and win more sales.

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Brand Audit Cost

How Much Does a Brand Audit Cost?

By Chris Fulmer, PCM®

Our guide on brand audit fees tells you everything you need to know, including the factors that determine pricing. In under 2 minutes.

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Aggressive marketing strategies

Aggressive Marketing Strategies for Business Leaders

By Chris Fulmer, PCM®

Discover effective aggressive marketing strategies to elevate your business. Learn how to proactively reach your audience and maximize sales in record time.

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AI for Branding

AI for Branding: Transforming the Face of Business

By Chris Fulmer, PCM®

Learn how businesses use AI for branding. This guide explores practical AI applications and real-world examples and provides actionable tips to get started.

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Measuring Brand Value

Measuring Brand Value: Simplifying a Complex Calculation

By Chris Fulmer, PCM®

Discover the complexities of brand valuation calculation and learn how to measure brand value with precision. Learn more about calculation methods and factors.

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Generative Search Optimization Services

Generative AI Optimization: Your Brand’s New Edge

By Chris Fulmer, PCM®

Learn about the latest techniques and strategies for leveraging AI to optimize your brand’s online presence and stay ahead of the competition.

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Which targeting option is best for achieving brand awareness

Which Targeting Option Is Best for Achieving Brand Awareness?

By Chris Fulmer, PCM®

Discover which targeting option is best for achieving brand awareness. Learn about interest targeting, lookalike audiences, and geographic targeting.

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Customer Segmentation Models

Market Segmentation Models: Methods and Strategies

By Chris Fulmer, PCM®

Increase ROI with market segmentation models using these expert strategies. Learn about consumer segmentation models and how to apply them effectively.

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Premium brand strategy

Premium Brand Strategy: From Ordinary to Extraordinary

By Chris Fulmer, PCM®

Are you looking for new ways to differentiate? Discover how a premium brand strategy elevates your business–better customers, higher prices, lasting success.

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social media marketing audit-0325

Conducting a Social Media Marketing Audit

By Chris Fulmer, PCM®

Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.

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Key Performance Indicators for Marketing

Marketing Manager KPIs: Drive Growth and ROI

By Chris Fulmer, PCM®

Discover the key performance indicators that matter most to marketing managers. Learn how to use marketing manager KPIs to maximize ROI.

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Website SWOT Analysis

Website SWOT Analysis: How to Gain an Advantage Online

By Chris Fulmer, PCM®

Learn how to use a website SWOT analysis to improve your site’s competitiveness by examining your brand’s strengths, weaknesses, opportunities, and threats.

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