Chris Fulmer PCM-Brand Auditors

AUTHOR PROFILE

Chris Fulmer, PCM®

Expertise

Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization

Introduction

  • Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
  • Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.

Experience

Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.

Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.

Education

Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.

Read More from Chris Fulmer, PCM®

Brand protection

Brand Protection: Mitigating Reputational Risk in Digital Transformation

By Chris Fulmer, PCM® | August 26, 2025

Brand protection is key in digital transformation. Mitigate reputational risk, protect your brand, fight counterfeit products, and find a brand protection solution.

Internal and External Branding: A Strategic Framework for Mid-Market Leaders

Internal and External Branding: A Strategic Framework for Mid-Market Leaders

By Chris Fulmer, PCM® | October 6, 2025

Align the internal and external brand for mid-market success. Learn how to develop an internal and external brand that wins market share and customer trust.

How to Position a Brand

How to Position a Brand

By Chris Fulmer, PCM® | August 4, 2022

Learn how to position a brand with a powerful positioning strategy to differentiate your business, gain a competitive advantage, and win more sales.

Brand development process

The Brand Development Process: A Complete Guide

By Chris Fulmer, PCM® | October 1, 2025

The brand development process covers brand identity, target audience, and effective brand building for a memorable brand identity that resonates.

Brand Audit Cost

How Much Does a Brand Audit Cost?

By Chris Fulmer, PCM® | February 20, 2023

Our guide on brand audit cost tells you everything you need to know, including the factors that determine pricing. In under 2 minutes.

How to do a brand audit

How to Do a Brand Audit: An Executive’s Guide

By Chris Fulmer, PCM® | July 16, 2022

Revolutionize your brand with our step-by-step guide for CMOs. Master the art of brand auditing to boost performance, gain insights, and spark transformation.

What makes a brand stand out

What Makes a Brand Stand Out?

By Chris Fulmer, PCM® | March 29, 2024

Learn what makes a brand stand out from the competition. Our experts share tips and advice on effective differentiation strategies.

Cross channel campaign management

Cross-Channel Campaign Management for Marketers

By Chris Fulmer, PCM® | May 16, 2024

Enhance your marketing efforts with cross channel campaign management. Learn how to optimize your campaigns for success.

B2B Healthcare Marketing

B2B Healthcare Marketing in 2025: A Comprehensive Guide

By Chris Fulmer, PCM® | November 25, 2023

Elevate your B2B healthcare marketing strategy with our comprehensive guide. Learn the latest trends and tactics on our blog.