BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

How to Calculate Conversion Rate

How to Calculate Conversion Rate [Calculator Included]

By Chris Fulmer, PCM®

Conversion rate is the percentage of prospective customers who take a desired action in a campaign. Read this post to learn how to calculate conversion rate.

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why marketing doesn't work

Why Marketing Doesn’t Work (and What Agencies Get Wrong)

By Chris Fulmer, PCM®

Struggling to get results? Read this post to find out why your marketing doesn’t work, what most agencies get wrong, and how to get your marketing on track.

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premium brand development

Premium Brand Development: A Framework for Business Leaders

By Chris Fulmer, PCM®

This post is for CEOs, CMOS, and marketing directors who want to learn how premium brand development can help a business create market differentiation.

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What Is a Premium Brand

What Is a Premium Brand?

By Chris Fulmer, PCM®

A premium brand is an individual, company, product, or service generally perceived to have exceptional value in the target market’s mind.

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Brand Audit for Nonprofits

Brand Audit for Nonprofits: The Director’s Handbook

By Chris Fulmer, PCM®

Conduct a thorough brand audit for nonprofits with our Director’s Handbook. Enhance your organization’s impact and visibility.

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Brand audit for professional services

How to Conduct a Brand Audit for Professional Services Firms

By Chris Fulmer, PCM®

Elevate your professional services firm with a strategic brand audit. This guide reveals how to align your brand with client needs and outshine competitors.

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Brand audit for manufacturing companies

A Brand Audit for Manufacturing Companies

By Chris Fulmer, PCM®

Optimize your manufacturing brand’s potential with a detailed brand audit for manufacturing companies. Explore more on our blog.

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Brand Audit for Engineering

Build a Growth Blueprint With a Brand Audit for Engineering

By Chris Fulmer, PCM®

Discover how a brand audit for engineering can transform your firm and drive growth. Read our step-by-step guide and build your blueprint for success.

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Enterprise Content Marketing

5 Enterprise Content Marketing Problems Solved

By Chris Fulmer, PCM®

Discover the top challenges of enterprise content marketing and solutions to overcome them. From creation to ROI, this post covers it all.

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Measuring Brand Value

Measuring Brand Value: Simplifying a Complex Calculation

By Chris Fulmer, PCM®

Discover the complexities of brand valuation calculation and learn how to measure brand value with precision. Learn more about calculation methods and factors.

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Premium brand strategy

Premium Brand Strategy: From Ordinary to Extraordinary

By Chris Fulmer, PCM®

Are you looking for new ways to differentiate? Discover how a premium brand strategy elevates your business–better customers, higher prices, lasting success.

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social media marketing audit-0325

Conducting a Social Media Marketing Audit

By Chris Fulmer, PCM®

Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.

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