BRAND STRATEGY BLOG
Insights from The Brand Auditors
Learn more about the brand audit process, brand strategy, and digital marketing.
What Is Brand Clarity and How Does It Improve Business Performance?
Learn how brand clarity improves customer understanding, marketing performance, and business growth with a practical six-step framework.
Brand Imagery: Five Questions Worth Asking
Brand imagery shapes buyer perception. Here are the five questions to ask before approving any photo, video, or graphic.
AI Branding: Why AI Is Making Brands Sound the Same
Chris Fulmer from The Brand Auditors appears on the DoneMaker podcast to explain how to use AI without losing your unique brand identity.
Brand Positioning Research: Turning Your Brand’s Customer Data Into a Defensible Claim
Discover how brand positioning research uses customer data, competitive insights, and market evidence to build a unique, credible, and defensible brand claim.
Brand Strategy Consulting Services in 2027: Develop a Positioning Plan
Brand strategy consulting services help mid-market teams clarify positioning, align messaging, and measure brand value before 2027 planning starts.
Perform a Visual Audit to Differentiate Your Brand
Elevate your brand’s visual strategy with a thorough visual audit. Our blog offers insights on how to improve your brand’s visual identity.
Working vs. Non-Working Marketing Spend: A CFO’s Guide to Hidden Profit in Your Marketing Budget
Discover how to maximize profits by understanding working vs. non-working marketing spend and optimizing your budget effectively.
How to Conduct a Customer Journey Audit
Enhance your marketing strategy with a customer journey audit. Discover key insights and improve customer experience on our blog.
The Future of Work With AI: A Summary of McKinsey’s Latest Research
A detailed breakdown of the McKinsey report, designed for business leaders who need to understand the the future of work with AI without reading the full white paper.
How Does a Brand Audit Help Differentiate a Brand?
Learn how a strategic brand audit reveals the “white space” competitors missed and turns differentiation into a science.
Brand Audit for Retail: Bridging the Gap Between Strategy and Storefront
Are you losing revenue to operational gaps? Our brand audit for retail brands uses market data to fix inconsistencies, reduce waste, and increase profit.
Integrating Artificial Intelligence in Marketing: From Pilots to Production
Summary and analysis of Integrating Artificial Intelligence in marketing based on reporting from Search Engine Land and other sources.