BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

premium brand development

Premium Brand Development: A Framework for Business Leaders

By Chris Fulmer, PCM®

This post is for CEOs, CMOS, and marketing directors who want to learn how premium brand development can help a business create market differentiation.

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How to rebrand a company

How to Rebrand a Company While Honoring Its Legacy

By Chris Fulmer, PCM®

Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.

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Enterprise Content Marketing

5 Enterprise Content Marketing Challenges [and Solutions]

By Chris Fulmer, PCM®

Discover the top five challenges that enterprises face in content marketing and solutions to overcome them. From creation to ROI, this post covers it all.

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B2B Healthcare Marketing

B2B Healthcare Marketing in 2024: A Comprehensive Guide

By Chris Fulmer, PCM®

Elevate your B2B healthcare marketing strategy with our comprehensive guide for 2024. Learn the latest trends and tactics on our blog.

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Visual Audit

Perform a Visual Audit to Differentiate Your Brand

By Chris Fulmer, PCM®

Elevate your brand’s visual strategy with a thorough visual audit. Our blog offers insights on how to improve your brand’s visual identity.

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Brand Communication

Mastering the Elements of a Brand Communication Strategy

By Chris Fulmer, PCM®

Learn the fundamentals of successful brand communication and why it’s essential for businesses that want to create a powerful connection with customers.

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Measuring Brand Equity

Essential KPIs for Measuring Brand Equity

By Chris Fulmer, PCM®

Measuring brand equity is essential but not easy. This post will show you how to use key performance indicators to assess and improve your brand’s equity.

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Premium Pricing

How to Differentiate Your Brand with Premium Pricing

By Chris Fulmer, PCM®

Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.

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AI Marketing

AI Marketing: A Complete Overview for Digital Brands

By Chris Fulmer, PCM®

Explore the transformative power of AI in marketing. Understand how it optimizes strategies, enhances customer experiences, and drives business growth.

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Digital Marketing Audit

Get Higher ROI with a Digital Marketing Audit

By Chris Fulmer, PCM®

Get higher ROI more conversions with a digital marketing audit. This blog post has insights and tips from professional strategists.

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