BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

Needs Wants and Demands

Needs, Wants, and Demands: It Pays to Know the Difference

By Chris Fulmer, PCM®

Understand the distinction between needs, wants, and demands in marketing and explore how these factors influence consumer behavior.

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Business Intelligence Consulting

Custom Business Intelligence and Consulting Services

By Chris Fulmer, PCM®

Boost your business’s decision-making power with business intelligence and consulting. Learn how BI consulting can transform data into actionable insights.

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Pricing Analysis

Conduct a Pricing Analysis for Higher Profitability

By Chris Fulmer, PCM®

Master the art of pricing with our guide to pricing analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.

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What Is a Premium Brand

What Is a Premium Brand?

By Chris Fulmer, PCM®

A premium brand is an individual, company, product, or service generally perceived to have exceptional value in the target market’s mind.

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Marketing Analytics Consulting

The Business Guide to Marketing Analytics Consulting

By Chris Fulmer, PCM®

Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.

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B2B Customer Journey

B2B Strategy: Build a Superior B2B Customer Journey

By Chris Fulmer, PCM®

Do you want to identify B2B customer journey problems and opportunities? Find out how to develop a consistent B2B customer experience across all channels.

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What is the Green Business Benchmark

Sustainable Success: The Green Business Benchmark Advantage

By Chris Fulmer, PCM®

The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.

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Localization vs. Standardization

Localization vs. Standardization: Navigating Global Markets

By Chris Fulmer, PCM®

This post will help CEOs, CMOs, and Marketing Directors understand how to use localization and standardization strategies to expand into global markets.

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Premium brand strategy

Premium Brand Strategy: From Ordinary to Extraordinary

By Chris Fulmer, PCM®

Are you looking for new ways to differentiate? Discover how a premium brand strategy elevates your business–better customers, higher prices, lasting success.

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premium pricing psychology

Premium Pricing Psychology: Why Some Consumers Will Pay More

By Chris Fulmer, PCM®

Uncover the link between pricing and consumer perception in this premium pricing psychology blog post. Learn how top brands use this strategy effectively.

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premium customer experience

Premium Customer Experience: It’s Not What You Think

By Chris Fulmer, PCM®

Discover how to exceed expectations and elevate your brand with a premium customer experience. Stay ahead of competitors in the customer service arena.

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premium customers

Attracting Premium Customers: Strategies for Success

By Chris Fulmer, PCM®

Boost your brand image and customer lifetime value using the acquisition strategies in this post to identify, target, and attract premium customers.

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