BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

Premium brand strategy

Premium Brand Strategy: From Ordinary to Extraordinary

By Chris Fulmer, PCM®

Are you looking for new ways to differentiate? Discover how a premium brand strategy elevates your business–better customers, higher prices, lasting success.

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social media marketing audit-0325

Conducting a Social Media Marketing Audit

By Chris Fulmer, PCM®

Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.

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Key Performance Indicators for Marketing

Marketing Manager KPIs: Drive Growth and ROI

By Chris Fulmer, PCM®

Discover the key performance indicators that matter most to marketing managers. Learn how to use marketing manager KPIs to maximize ROI.

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Website SWOT Analysis

Website SWOT Analysis: How to Gain an Advantage Online

By Chris Fulmer, PCM®

Learn how to use a website SWOT analysis to improve your site’s competitiveness by examining your brand’s strengths, weaknesses, opportunities, and threats.

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Competitive Landscape Analysis

Competitive Landscape Analysis for Premium Brands

By Chris Fulmer, PCM®

Discover how competitive landscape analysis can elevate premium brands, providing insights to differentiate your business and enhance market positioning effectively.

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How to Measure Brand Awareness

How to Measure Brand Awareness [Methods and Metrics]

By Chris Fulmer, PCM®

Unlock the key to success with this guide on how to measure brand awareness. Build an effective strategy and start tracking impressions, reach, and more.

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AI business strategy

AI Business Strategy: Creating a Competitive Edge

By Chris Fulmer, PCM®

Elevate your organization with an AI business strategy. Discover best practices for creating a competitive edge with artificial intelligence.

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what is website optimization

Website Performance Audit: A Step-by-Step Guide

By Chris Fulmer, PCM®

Improve your site with this easy-to-understand introduction to website performance audits. Learn key tips, ideas, and tactics that will get results.

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Brand audit for healthcare

Brand Audit for Healthcare Companies

By Chris Fulmer, PCM®

Elevate your healthcare brand strategy with a thorough brand audit for healthcare. Discover transformative insights on our blog.

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Brand Identity Crisis

Is Your Company on the Verge of a Brand Identity Crisis?

By Chris Fulmer, PCM®

Struggling with a brand identity crisis? Learn how to assess, address, and improve your brand identity with our blog insights.

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Advanced brand metrics

Advanced Brand Metrics Every Marketer Must Track

By Chris Fulmer, PCM®

Discover the advanced brand metrics marketers can use to measure brand performance overall value. Elevate your brand tracking strategy now.

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CY brand strategist Cfulmer

How Small Language Models Are Shaping AI for Premium Brands

By Stephane Metral

Discover how Small Specific Language Models (SSLMs) are transforming open innovation markets. Learn about their cost-effectiveness, flexibility, and competitive edge over traditional Large Language Models (LLMs) in driving niche business solutions.

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