BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

How to Leverage Brand Equity in a Merger or Acquisition

Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.

Elevate Your Brand with Patagonia’s Marketing Strategy

This guide will equip marketing managers who want to transform their company into a premium brand and achieve explosive growth.

How Patagonia’s Sustainability Strategy Shaped Its Brand

Patagonia’s commitment to environmental activism has profoundly shaped its brand image, positioning the company as a leader in sustainable business practices.

Recession Marketing Guide: How to Survive, Adapt, and Grow

Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.

Conducting a Social Media Marketing Audit

Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.

Measuring Brand Value: Simplifying a Complex Calculation

Discover the complexities of brand valuation calculation and learn how to measure brand value with precision. Learn more about calculation methods and factors.

How to Conduct a Brand Audit for Professional Services Firms

Elevate your professional services firm with a strategic brand audit. This guide reveals how to align your brand with client needs and outshine competitors.

Effective Stakeholder Interviews: Tips and Techniques

Improve your stakeholder interviews with expert tips and techniques. Elevate your communication skills and stakeholder engagement on our blog.

Internal and External Branding: A Strategic Framework for Mid-Market Leaders

Align the internal and external brand for mid-market success. Learn how to develop an internal and external brand that wins market share and customer trust.