BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

How to Conduct a Sales Audit

How to Conduct a Sales Audit

By Chris Fulmer, PCM®

Is your sales strategy up to par? Conduct a sales audit to uncover gaps and drive growth. Learn all you need to know about the audit process in our latest post.

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Website Optimization Strategies

Website Optimization Strategies for CMOs

By Chris Fulmer, PCM®

Uncover the best website optimization strategies for CMOs to boost brand visibility and drive growth. Learn advanced techniques to gain a competitive advantage.

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Customer Segmentation Models

Market Segmentation Models: Methods and Strategies

By Chris Fulmer, PCM®

Increase ROI with market segmentation models using these expert strategies. Learn about consumer segmentation models and how to apply them effectively.

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How to Calculate Conversion Rate

How to Calculate Conversion Rate [Calculator Included]

By Chris Fulmer, PCM®

Conversion rate is the percentage of prospective customers who take a desired action in a campaign. Read this post to learn how to calculate conversion rate.

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Difference between the brand experience and the customer experience

Mastering Brand and Customer Experience Alignment

By Chris Fulmer, PCM®

Discover the importance of brand and customer experience alignment. Elevate your brand experience and customer experience with our insights.

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What is a brand audit

What is a Brand Audit? [Your Path to Increased Profit]

By Chris Fulmer, PCM®

This post will answer the question ‘what is a brand audit?’ It will also tell you whether your business needs an audit and the benefits you can get from one.

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Pricing Strategies

Price Positioning: Strategies to Maximize Profit

By Chris Fulmer, PCM®

Master price positioning with strategies that defy expectations. Unlock maximum profitability with counterintuitive pricing tactics.

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Key Performance Indicators for Marketing

Marketing Manager KPIs: Drive Growth and ROI

By Chris Fulmer, PCM®

Discover the key performance indicators that matter most to marketing managers. Learn how to use marketing manager KPIs to maximize ROI.

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Improve Google Ads

A CMO’s Guide to Advanced Google Ads Optimization

By Chris Fulmer, PCM®

Master advanced Google Ads optimization with our comprehensive guide for CMOs. Elevate your ad campaigns for maximum results.

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How to Position a Brand

How to Position a Brand

By Chris Fulmer, PCM®

Learn how to position a brand with a powerful positioning strategy to differentiate your business, gain a competitive advantage, and win more sales.

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AI for Branding

AI for Branding: Transforming the Face of Business

By Chris Fulmer, PCM®

Learn how businesses use AI for branding. This guide explores practical AI applications and real-world examples and provides actionable tips to get started.

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Web Strategy

How to Create a Web Strategy for Digital Brands

By Chris Fulmer, PCM®

Does your website work for or against your brand? This post shows you how to develop a winning web strategy that enhances your company’s value and authority.

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