BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

On-premise AI-0225

On-Premise AI: Transform Your Business with AI Solutions

By Kevin Blumer

Explore the benefits of on-premise AI for your business growth and efficiency. Unlock the potential of AI in your workspace.

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Donemaker Podcast Interview-when to rebrand

When to Rebrand: Chris Fulmer on the DoneMaker Podcast

By Chris Fulmer, PCM®

Discover key insights on brand audits and the right time to rebrand in this episode of the DoneMaker Podcast with Chris Fulmer. Tune in for expert advice!

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Corporate marketing team developing a brand message strategy

Brand Message Strategy for C-Suite Marketers

By Chris Fulmer, PCM®

Transform your brand message strategy with our strategic blueprint and dominate the market with these effective branding and messaging tactics.

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Synthetic customers

The Power of Synthetic Customers

By Chris Fulmer, PCM®

Discover the impact of synthetic customers on precision marketing strategies. Read our blog for valuable insights on synthetic customers.

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Website Accessibility Audit

Website Accessibility Audit Guide: ADA and WCAG Compliance

By Chris Fulmer, PCM®

Ensure ADA and WCAG compliance with our website accessibility audit guide. Discover key insights on website accessibility audit.

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performance marketing objectives

Performance Marketing Objectives to Drive Results

By Chris Fulmer, PCM®

Discover key performance marketing objectives tailored for your business success and learn how to drive measurable results effectively.

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How to Calculate Conversion Rate

How to Calculate Conversion Rate [Calculator Included]

By Chris Fulmer, PCM®

Conversion rate is the percentage of prospective customers who take a desired action in a campaign. Read this post to learn how to calculate conversion rate.

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why marketing doesn't work

Why Marketing Doesn’t Work (and What Agencies Get Wrong)

By Chris Fulmer, PCM®

Struggling to get results? Read this post to find out why your marketing doesn’t work, what most agencies get wrong, and how to get your marketing on track.

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reputation management consultants

A Guide to Hiring Reputation Management Consultants

By Chris Fulmer, PCM®

This guide explores reputation management consultants and empowers decisive business leaders to make informed hiring decisions.

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premium brand development

Premium Brand Development: A Framework for Business Leaders

By Chris Fulmer, PCM®

This post is for CEOs, CMOS, and marketing directors who want to learn how premium brand development can help a business create market differentiation.

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What Is a Premium Brand

What Is a Premium Brand?

By Chris Fulmer, PCM®

A premium brand is an individual, company, product, or service generally perceived to have exceptional value in the target market’s mind.

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Brand Audit for Nonprofits

Brand Audit for Nonprofits: The Director’s Handbook

By Chris Fulmer, PCM®

Conduct a thorough brand audit for nonprofits with our Director’s Handbook. Enhance your organization’s impact and visibility.

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