Essential KPIs for Measuring Brand Equity

By Chris Fulmer, PCM®

Measuring brand equity is essential but not easy. This post will show you how to use key performance indicators to assess and improve your brand’s equity.

Advanced Brand Metrics Every Marketer Must Track

By Chris Fulmer, PCM®

Discover the advanced brand metrics marketers can use to measure brand performance overall value. Elevate your brand tracking strategy now.

Market Segmentation Models: Methods and Strategies

By Chris Fulmer, PCM®

Increase ROI with market segmentation models using these expert strategies. Learn about consumer segmentation models and how to apply them effectively.

How to Measure Brand Awareness [Methods and Metrics]

By Chris Fulmer, PCM®

Unlock the key to success with this guide on how to measure brand awareness. Build an effective strategy and start tracking impressions, reach, and more.

Get It Right the First Time: Web Development Consulting

By Chris Fulmer, PCM®

Website development consulting can help you leverage innovative web design to differentiate your brand. Get help with planning, design, and development.

Conduct a Pricing Analysis for Higher Profitability

By Chris Fulmer, PCM®

Master the art of pricing with our guide to pricing analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.

Experience Design: Connecting Your Business to Customers

By Chris Fulmer, PCM®

Explore the intricate process of experience design. Find out how to design a user-centric experience that enhances the value of your brand.

Needs, Wants, and Demands: It Pays to Know the Difference

By Chris Fulmer, PCM®

Understand the distinction between needs, wants, and demands in marketing and explore how these factors influence consumer behavior.

AI for Branding: Transforming the Face of Business

By Chris Fulmer, PCM®

Learn how businesses use AI for branding. This guide explores practical AI applications and real-world examples and provides actionable tips to get started.