BRAND STRATEGY BLOG
Insights from The Brand Auditors
Learn more about the brand audit process, brand strategy, and digital marketing.
Integrating Artificial Intelligence in Marketing: From Pilots to Production
Summary and analysis of Integrating Artificial Intelligence in marketing based on reporting from Search Engine Land and other sources.
Human Experience Optimization: How “Sterile Efficiency” Can Kill a Business
Sterile automation is a financial liability. Move from CX to Human Experience Optimization (HXO) to protect brand equity and reduce churn in an AI market.
How to Differentiate Your Brand with Premium Pricing
Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.
Mastering the Elements of a Brand Communication Strategy
Learn the fundamentals of successful brand communication and why it’s essential for businesses that want to create a powerful connection with customers.
Premium Customer Experience: It’s Not What You Think
Discover how to exceed expectations and elevate your brand with a premium customer experience. Stay ahead of competitors in the customer service arena.
How to Leverage Brand Equity in a Merger or Acquisition
Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.
Elevate Your Brand with Patagonia’s Marketing Strategy
This guide will equip marketing managers who want to transform their company into a premium brand and achieve explosive growth.
How Patagonia’s Sustainability Strategy Shaped Its Brand
Patagonia’s commitment to environmental activism has profoundly shaped its brand image, positioning the company as a leader in sustainable business practices.
How to Rebrand a Company While Honoring Its Legacy
Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.
Recession Marketing Guide: How to Survive, Adapt, and Grow
Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.
Localization vs. Standardization: Navigating Global Markets
This post will help CEOs, CMOs, and Marketing Directors understand how to use localization and standardization strategies to expand into global markets.
How to Create a Web Strategy for Digital Brands
Does your website work for or against your brand? This post shows you how to develop a winning web strategy that enhances your company’s value and authority.