BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

Small Business Growth Strategies

Small Business Growth Strategies for Companies with $10M+ Annual Revenue

By Chris Fulmer, PCM®

Discover actionable small business growth strategies used by $10M+ companies to achieve sustainable success and scalability.

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working vs non-working marketing spend

Working vs. Non-Working Marketing Spend: A CFO’s Guide to Hidden Profit in Your Marketing Budget

By Chris Fulmer, PCM®

Discover how to maximize profits by understanding working vs. non-working marketing spend and optimizing your budget effectively.

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Tariffs, Price Hikes, and Erosion of Brand Trust

Tariffs and Brand Reputation Risk: From Economic Burden to Crisis Trigger

By Chris Fulmer, PCM®

The strategic communication playbook to manage tariffs and brand reputation risk. Learn how to deal with price hikes, ‘reshoring washing,’ and protect customer loyalty.

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How to increase EBITDA with a brand audit

How to Increase EBITDA With a Brand Audit

By Chris Fulmer, PCM®

Learn how to increase EBITDA through a brand audit. Discover strategies that can enhance your business performance in our latest blog post.

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Brand Architecture Optimization

A Business Leader’s Guide to Brand Architecture Optimization

By Chris Fulmer, PCM®

Streamline your portfolio with brand architecture optimization. Enhance your brand’s efficiency, cut costs, and become more competitive.

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Marketing with Grok 4

Marketing With Grok 4: A Strategic AI Tool Analysis

By Chris Fulmer, PCM®

Discover how marketing with Grok 4 can transform your strategies. Explore our analysis of this strategic AI tool and its benefits for marketers.

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Why 90% of AI projects fail

Why 90% of AI Projects Fail (And How to Know When Yours Is at Risk)

By Kevin Blumer

Discover why 90% of enterprise AI projects fail. Learn to recognize warning signs and de-risk your AI project before it’s too late.

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Marketing Analytics Consulting

The Business Guide to Marketing Analytics Consulting

By Chris Fulmer, PCM®

Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.

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Business Intelligence Consulting

Custom Business Intelligence and Consulting Services

By Chris Fulmer, PCM®

Boost your business’s decision-making power with business intelligence and consulting. Learn how BI consulting can transform data into actionable insights.

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The Executive's Guide to LLM Search Optimization

LLM Search Optimization: The Executive’s Guide to Success

By Chris Fulmer, PCM®

Read this guide on LLM search optimization to learn steps for implementing LLM search optimization techniques effectively.

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AI marketing

The Ultimate AI Marketing Guide for Brand Executives

By Chris Fulmer, PCM®

Master marketing with AI using the tips and best practices in the this guide for executives. Learn more about AI tools, techniques, and measuring ROI.

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How to Conduct a Sales Audit

Sales Audit Essentials: Optimize Processes and Systems

By Chris Fulmer, PCM®

Is your sales strategy up to par? Conduct a sales audit to uncover gaps and drive growth. Learn all you need to know about the audit process in our latest post.

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