BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

How to increase EBITDA with a brand audit

Increase EBITDA With a Brand Audit

By Chris Fulmer, PCM®

Learn how to increase EBITDA through a brand audit. Discover strategies that can enhance your business performance in our latest blog post.

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Conversion Optimization Consulting

Conversion Rate Optimization Services for Marketing Leaders

By Chris Fulmer, PCM®

Maximize your ROI with conversion rate optimization services. Elevate website conversion rates with the CRO experts at The Brand Auditors.

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Website Optimization Strategies

Website Optimization Strategies for CMOs

By Chris Fulmer, PCM®

Uncover the best website optimization strategies for CMOs to boost brand visibility and drive growth. Learn advanced techniques to gain a competitive advantage.

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Neuroscience and marketing

Neuroscience and Marketing: The Secrets of Consumer Behavior

By Chris Fulmer, PCM®

Discover how neuroscience and marketing shape consumer behavior and enhance brand loyalty in today’s competitive landscape.

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corporate branding strategies

Corporate Branding Strategies: Boost Revenue and Valuation

By Chris Fulmer, PCM®

Unlock effective corporate branding strategies with our comprehensive guide tailored for CEOs and CFOs to elevate your brand.

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what is a brand analysis

Expert Insights and Processes for Brand Analysis

By Chris Fulmer, PCM®

Discover how comprehensive brand analysis drives business success. Learn key strategies, tools, and expert tips to refine your brand and outperform competitors.

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value creation strategy

Value Creation Strategy for Sustainable Growth and Resiliency

By Chris Fulmer, PCM®

Discover how to build a high-impact value creation strategy that drives profitability, trust, and long-term enterprise value.

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Marketing with Grok 4

Marketing With Grok 4: A Strategic AI Tool Analysis

By Chris Fulmer, PCM®

Discover how marketing with Grok 4 can transform your strategies. Explore our analysis of this strategic AI tool and its benefits for marketers.

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Advanced Google Ads optimization

A CMO’s Guide to Advanced Google Ads Optimization

By Chris Fulmer, PCM®

Master advanced Google Ads optimization with our comprehensive guide for CMOs. Elevate your ad campaigns for maximum results.

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Effective stakeholder interviews

Effective Stakeholder Interviews: Tips and Techniques

By Chris Fulmer, PCM®

Improve your stakeholder interviews with expert tips and techniques. Elevate your communication skills and stakeholder engagement on our blog.

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Marketing expert witness

The Strategic Value of a Marketing Expert Witness

By Chris Fulmer, PCM®

Discover how to choose the right marketing expert witness and leverage their insights for compelling testimony in your case.

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Perception Study

How to Use a Perception Study to Research Your Market 

By Chris Fulmer, PCM®

Do you want to conduct a perception study to understand your market better? In this blog, you’ll discover the benefits of a study and best practices.

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