AUTHOR PROFILE
Expertise
Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization
Introduction
- Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
- Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.
Experience
Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.
Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.
Education
Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer, PCM®
A Business Leader’s Guide to Brand Architecture Optimization
Streamline your portfolio with brand architecture optimization. Enhance your brand’s efficiency, cut costs, and become more competitive.
5 Enterprise Content Marketing Problems Solved
Discover the top challenges of enterprise content marketing and solutions to overcome them. From creation to ROI, this post covers it all.
Aggressive Marketing Strategies for Business Leaders
Discover effective aggressive marketing strategies to elevate your business. Learn how to proactively reach your audience and maximize sales in record time.
Measuring Brand Value: Simplifying a Complex Calculation
Discover the complexities of brand valuation calculation and learn how to measure brand value with precision. Learn more about calculation methods and factors.
Which Targeting Option Is Best for Achieving Brand Awareness?
Discover which targeting option is best for achieving brand awareness. Learn about interest targeting, lookalike audiences, and geographic targeting.
Premium Brand Strategy: From Ordinary to Extraordinary
Are you looking for new ways to differentiate? Discover how a premium brand strategy elevates your business–better customers, higher prices, lasting success.
Conducting a Social Media Marketing Audit
Dive into the world of social media marketing audits with our comprehensive guide. Discover best practices for auditing social media on our blog.
Marketing Manager KPIs: Drive Growth and ROI
Discover the key performance indicators that matter most to marketing managers. Learn how to use marketing manager KPIs to maximize ROI.
Website SWOT Analysis: How to Gain an Advantage Online
Learn how to use a website SWOT analysis to improve your site’s competitiveness by examining your brand’s strengths, weaknesses, opportunities, and threats.