AUTHOR PROFILE
Expertise
Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization
Introduction
- Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
- Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.
Experience
Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.
Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.
Education
Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.
Read More from Chris Fulmer, PCM®
What is a Brand Audit? [Your Path to Increased Profit]
This post will answer the question ‘what is a brand audit?’ It will also tell you whether your business needs an audit and the benefits you can get from one.
Price Positioning: Strategies to Maximize Profit
Master price positioning with strategies that defy expectations. Unlock maximum profitability with counterintuitive pricing tactics.
Premium Pricing Psychology: Why Some Consumers Will Pay More
Uncover the link between pricing and consumer perception in this premium pricing psychology blog post. Learn how top brands use this strategy effectively.
Premium Customer Experience: It’s Not What You Think
Discover how to exceed expectations and elevate your brand with a premium customer experience. Stay ahead of competitors in the customer service arena.
Attracting Premium Customers: Strategies for Success
Boost your brand image and customer lifetime value using the acquisition strategies in this post to identify, target, and attract premium customers.
Mastering the Elements of a Brand Communication Strategy
Learn the fundamentals of successful brand communication and why it’s essential for businesses that want to create a powerful connection with customers.
Essential KPIs for Measuring Brand Equity
Measuring brand equity is essential but not easy. This post will show you how to use key performance indicators to assess and improve your brand’s equity.
How to Differentiate Your Brand with Premium Pricing
Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.
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