BRAND STRATEGY BLOG
Insights from The Brand Auditors
Learn more about the brand audit process, brand strategy, and digital marketing.
B2B Marketing Audit: Best Practices and Examples
Don’t let your marketing strategy fall short. Find out how a B2B marketing audit of your sales and marketing can improve your results over the long term.
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How to Create a Web Strategy for Digital Brands
Does your website work for or against your brand? This post shows you how to develop a winning web strategy that enhances your company’s value and authority.
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B2B Strategy: Build a Superior B2B Customer Journey
Do you want to identify B2B customer journey problems and opportunities? Find out how to develop a consistent B2B customer experience across all channels.
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Recession Marketing Guide: How to Survive, Adapt, and Grow
Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.
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Sustainable Success: The Green Business Benchmark Advantage
The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.
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How to Rebrand a Company While Honoring Its Legacy
Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.
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Elevate Your Brand with Patagonia’s Marketing Strategy
This guide will equip marketing managers who want to transform their company into a premium brand and achieve explosive growth.
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How Patagonia’s Sustainability Strategy Shaped Its Brand
Patagonia’s commitment to environmental activism has profoundly shaped its brand image, positioning the company as a leader in sustainable business practices.
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The Nuances of Premium Brand Design
Explore the nuances of premium brand design beyond the logo. Discover how the elements of design impact a premium brand image for a product or service.
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Achieving Digital Maturity: A Key Strategy for Premium Brands
Discover how digital maturity shapes premium brand strategy to enhance customer engagement and drive sustainable growth.
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How to Leverage Brand Equity in a Merger or Acquisition
Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.
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Mastering Brand and Customer Experience Alignment
Discover the importance of brand and customer experience alignment. Elevate your brand experience and customer experience with our insights.
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