BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

B2B Customer Journey

B2B Strategy: Build a Superior B2B Customer Journey

By Chris Fulmer, PCM®

Do you want to identify B2B customer journey problems and opportunities? Find out how to develop a consistent B2B customer experience across all channels.

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Website Development Consulting

Get It Right the First Time: Web Development Consulting

By Chris Fulmer, PCM®

Website development consulting can help you leverage innovative web design to differentiate your brand. Get help with planning, design, and development.

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recession marketing strategies

Recession Marketing Guide: How to Survive, Adapt, and Grow

By Chris Fulmer, PCM®

Learn how to navigate recession marketing with a strategy that works. Discover which tactics to use during an economic downturn to survive tough times.

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Marketing Analytics Consulting

The Business Guide to Marketing Analytics Consulting

By Chris Fulmer, PCM®

Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.

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Business Intelligence Consulting

Custom Business Intelligence and Consulting Services

By Chris Fulmer, PCM®

Boost your business’s decision-making power with business intelligence and consulting. Learn how BI consulting can transform data into actionable insights.

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What is the Green Business Benchmark

Sustainable Success: The Green Business Benchmark Advantage

By Chris Fulmer, PCM®

The Green Business Benchmark is internationally recognized as the trusted authority in sustainability management. Read this post to learn more about the GBB.

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Pricing Analysis

Conduct a Pricing Analysis for Higher Profitability

By Chris Fulmer, PCM®

Master the art of pricing with our guide to pricing analysis and its impact on your business. Find out how to optimize your pricing strategy and profitability.

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How to rebrand a company

How to Rebrand a Company While Honoring Its Legacy

By Chris Fulmer, PCM®

Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.

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FractionalExec futuristic Customer Data Platform dashboard 1 e1729978609645

Elevate Your Brand with Patagonia’s Marketing Strategy

By Stephane Metral

This guide will equip marketing managers who want to transform their company into a premium brand and achieve explosive growth.

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1200x800patagonia brandauditors

How Patagonia’s Sustainability Strategy Shaped Its Brand

By Stephane Metral

Patagonia’s commitment to environmental activism has profoundly shaped its brand image, positioning the company as a leader in sustainable business practices.

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Premium brand design

The Nuances of Premium Brand Design

By Chris Fulmer, PCM®

Explore the nuances of premium brand design beyond the logo. Discover how the elements of design impact a premium brand image for a product or service.

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Digital Maturity

Achieving Digital Maturity: A Key Strategy for Premium Brands

By Chris Fulmer, PCM®

Discover how digital maturity shapes premium brand strategy to enhance customer engagement and drive sustainable growth.

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