Digital Marketing Audit Services
Cut through the complexity. Optimize marketing at scale.
Maximize your online presence and increase ROI with an in-depth marketing audit that uncovers wasted budget items and increases revenue potential.
The clarity you need for successful digital marketing strategies
As a marketing leader, you need to prove ROI while managing complex digital campaigns. Our digital marketing audit process gives you the clarity needed to optimize spend and show value to leadership.
We measure the real return on your current digital marketing plan so you can optimize tactics and justify your budget. Our strategy audit reviews all components of your digital presence, including email marketing, website performance, content quality, paid search optimization, and other marketing channels.
The result is a holistic view of your digital marketing efforts and a clear action plan for maximizing ROI.
On average, companies waste over 20% of their annual digital marketing budgets.
- The Wall Street Journal
A comprehensive audit to improve marketing efforts
Our complete audit report gives companies an action plan for each of the following:
Establish goals and KPIs
Establishing goals and KPIs when conducting a digital marketing audit is critical for tracking the performance of your campaigns. After all, if you don't set objectives ahead of time, it's impossible to measure success.
Competitor analysis
Competitor analysis is a critical part of any digital marketing audit. By understanding who your competitors are and what they are doing, you can position yourself to better compete with them in the marketplace.
Channel strategy
A channel audit includes an analysis of all marketing and media platforms to make sure they align with the brand's value and target audience. Then, we develop a plan to communicate consistently across all channels.
Website audit
A website audit ensures that your site is up-to-date and performing properly. We will identify technical issues, check for usability and accessibility, and evaluate the content for quality.
Website audit
A website audit ensures that your site is up-to-date and performing properly. We will identify technical issues, check for usability and accessibility, and evaluate the content for quality.
Search engine optimization (SEO) audit
We evaluate your website's technical SEO, including structure, metadata, and critical ranking factors that boost search visibility and organic traffic. Optimizing these elements with an SEO audit will improve conversion rates and drive more qualified customers to your site.
Social media audit
Includes analyzing data across all media channels, such as follower count, engagement, likes, shares, mentions, and click-through rates. All of these factors should then be taken into account when creating short- and long-term strategies for optimizing brand awareness in the digital space.
Paid advertising audit
A PPC audit (pay-per-click) explores the following elements: budget, targeting, ad copy, landing page analytics, tracking systems, the channels being used (i.e., display ads, search network ads), and optimization strategies.
Accessibility audit
An accessibility audit is a review of your current website, apps, and other digital properties to ensure they are compliant with any applicable guidelines or standards related to usability.
When does a company need a digital marketing audit?
Here are the most common signs that you need a marketing performance audit.
Poor performance &
stagnant growth
Your website analytics show no improvement, online reviews are negative or non-existent, or competitors are outperforming you online. These are clear signs your digital strategies need re-evaluation.
Struggling to prove ROI from
digital marketing campaigns
You're not sure if your content marketing, paid advertising, and other digital marketing channels are delivering optimal results.
You need strategic direction
You feel stuck and need expert insights to determine the best next steps for reaching your digital marketing goals faster and more effectively.
Frequently asked questions
Get detailed answers to some common questions clients have about digital marketing audits.
Have more questions? Click here to get in touch with us.
Ready to learn more?
Connect with a strategist for a no-obligation session designed to pinpoint your brand's biggest opportunities and get a clear path to successful outcomes.
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