Chris Fulmer PCM-Brand Auditors

AUTHOR PROFILE

Chris Fulmer, PCM®

Expertise

Brand Strategy
Business Development
Digital Marketing
Web Development
Content Marketing
Search Engine Optimization

Introduction

  • Brand strategist and marketing consultant with over two decades of experience with marketing strategy and execution for agencies, small businesses, corporations, and nonprofit organizations.
  • Currently consults with several business clients including small businesses, enterprises, and marketing agencies to develop and manage brand strategy, web development, graphic design, digital marketing campaigns, analytics, and content.

Experience

Chris Fulmer is a professional brand development manager who has created business development strategies and marketing plans based on consumer research, target audience analysis, and business revenue and growth goals. He has also managed and developed business landing pages and websites, from ideation to launch.

Chris also provides expert insights on branding, media channels, and other essential information required for marketing success. This includes market research, analytics analysis, and web design best practices.

Education

Chris has a B.A. from the University of South Carolina. He received his brand management certification from Cornell University. He has also completed certifications in Digital Marketing, Content Marketing, and SEO.

Read More from Chris Fulmer, PCM®

Marketing Analytics Consulting

The Business Guide to Marketing Analytics Consulting

By Chris Fulmer, PCM® | April 5, 2023

Want to improve your marketing strategy? Marketing analytics consulting services provide data-driven insights and recommendations to optimize your campaigns.

Business Intelligence Consulting

Custom Business Intelligence and Consulting Services

By Chris Fulmer, PCM® | July 12, 2023

Boost your business’s decision-making power with business intelligence and consulting. Learn how BI consulting can transform data into actionable insights.

The Executive's Guide to LLM Search Optimization

LLM Search Optimization: The Executive’s Guide to Success

By Chris Fulmer, PCM® | November 19, 2024

Read this guide on LLM search optimization to learn steps for implementing LLM search optimization techniques effectively.

AI marketing

The Ultimate AI Marketing Guide for Brand Executives

By Chris Fulmer, PCM® | July 27, 2023

Master marketing with AI using the tips and best practices in the this guide for executives. Learn more about AI tools, techniques, and measuring ROI.

How to Conduct a Sales Audit

Sales Audit Essentials: Optimize Processes and Systems

By Chris Fulmer, PCM® | December 29, 2022

Is your sales strategy up to par? Conduct a sales audit to uncover gaps and drive growth. Learn all you need to know about the audit process in our latest post.

Measuring Brand Equity

Essential KPIs for Measuring Brand Equity

By Chris Fulmer, PCM® | September 16, 2023

Measuring brand equity is essential but not easy. This post will show you how to use key performance indicators to assess and improve your brand’s equity.

Advanced brand metrics

Advanced Brand Metrics Every Marketer Must Track

By Chris Fulmer, PCM® | December 9, 2024

Discover the advanced brand metrics marketers can use to measure brand performance overall value. Elevate your brand tracking strategy now.

Customer Segmentation Models

Market Segmentation Models: Methods and Strategies

By Chris Fulmer, PCM® | December 14, 2022

Increase ROI with market segmentation models using these expert strategies. Learn about consumer segmentation models and how to apply them effectively.

How to Measure Brand Awareness

How to Measure Brand Awareness [Methods and Metrics]

By Chris Fulmer, PCM® | February 11, 2023

Unlock the key to success with this guide on how to measure brand awareness. Build an effective strategy and start tracking impressions, reach, and more.