Brand Equity Calculator
Assess your brand's true worth using our proprietary equity scoring system.
How the Calculator Works
The Brand Equity Calculator evaluates six key metrics—Brand Awareness, Loyalty, Perceived Quality, Strength of Brand Associations, Market Share, and Annual Growth Rate. Each metric is assigned a weighted score to reflect its importance in building brand equity.
Once you input your data, the calculator combines the metrics using a formula to generate a Brand Equity Score. This score helps you assess your brand's performance and identify areas for improvement.
Scoring Table
| Score Range | Performance Level | Explanation |
|---|---|---|
| 80–100 | High | Strong brand across all key metrics. |
| 50–79 | Moderate | Good performance with some room for improvement. |
| Below 50 | Low | Struggles with key metrics; focus on growth and improvement. |
NOTE: To use the calcualtor, you will need access to a few basic brand performance metrics.
The percentage of your target audience who recognize your brand. This is the number out of 100 people in your target audience who have heard of your brand?
Out of 100 people who buy from you, what percentage of them keeps coming back?
On a scale from 1 (lowest) to 10 (highest), how do customers rate your product or service quality?
On a scale from 1 (weak) to 10 (very strong), how strongly is your brand linked to positive traits (e.g., trust, innovation, fun)
The percentage of the market that your brand controls.
Your brand's yearly revenue growth rate as a percentage.
Disclaimer:
This Brand Equity Calculator provides an estimated index based on simplified calculations. It is intended as a strategic tool for relative comparison and identifying potential areas for improvement, not as a definitive measure of financial brand value. Actual brand equity valuations often involve more complex methodologies and consider additional factors beyond the scope of this calculator.
While the insights generated can inform decision-making, they should be used in conjunction with other market research and financial analysis. We recommend consulting with a qualified professional for comprehensive brand valuation and strategic guidance.