BRAND STRATEGY BLOG

Insights from The Brand Auditors

Learn more about the brand audit process, brand strategy, and digital marketing.

premium customers

Attracting Premium Customers: Strategies for Success

By Chris Fulmer, PCM®

Boost your brand image and customer lifetime value using the acquisition strategies in this post to identify, target, and attract premium customers.

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Brand Communication

Mastering the Elements of a Brand Communication Strategy

By Chris Fulmer, PCM®

Learn the fundamentals of successful brand communication and why it’s essential for businesses that want to create a powerful connection with customers.

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Premium Pricing

How to Differentiate Your Brand with Premium Pricing

By Chris Fulmer, PCM®

Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.

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