Brand Strategy Consultants

We are your strategic partners for brand optimization.

Our team members are current brand strategy consultants and marketing professionals with experience in business development, content strategy, website design, advertising, and analytics.

After many years in the branding and marketing industries, we realized most clients lacked the objective insights they needed to develop a cohesive strategy, optimize marketing campaigns, increase sales, and set reliable budgets.

So, we founded The Brand Auditors to help companies like yours make smarter marketing decisions and achieve business success.

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Businesses invest in a digital strategy to outperform the competition and attract customers.

But many times, they don't get results.

Why?

There are three primary causes:

There is an overwhelming amount of information on strategy development and digital marketing on the Internet. Much of it is confusing, misleading, and inaccurate, so many companies are unsure how to get strategic direction.

Marketing consultants and digital marketing professionals have varying levels of experience and skill. Yet, it is difficult, if not impossible, for the client to accurately evaluate the capabilities of marketing professionals and agencies. As a result, the marketing strategies and branding services delivered do not meet the client's expectations for the project.

Many organizations lack the resources or creative teams to implement successful branding solutions and marketing campaigns. Others simply do not have the time or deep expertise required to develop a strategy that will drive growth.

We help businesses of all types overcome these challenges with brand audit and brand strategy consulting services.

Connect with a strategist

Areas of expertise

Brand management

Brand management is a strategic process of creating, maintaining, and enhancing a brand's value through deliberate actions. The process involves understanding the target audience's needs, delivering compelling solutions, and using industry-specific metrics to track success.

Marketing strategy

A marketing strategy is a comprehensive plan crafted to communicate the unique benefits of your product or service. The strategy also accounts for how companies will use different marketing channels to reach potential customers.

Brand research

Brand research is the process of collecting, analyzing, and interpreting data to understand the perceptions, expectations, and customer interactions. These insights guide strategic decision-making for enhanced market positioning and performance.

Brand architecture

Brand architecture is a strategic blueprint that outlines the interrelationships and interactions of all the sub-brands within a company's portfolio. This blueprint provides a clear roadmap to leverage brand equity, optimize customer decision-making, and boost overall business growth.

Digital strategy

A digital strategy leverages digital channels, tools, and technologies to achieve business goals. This includes using data-guided insights to engage audiences, deliver compelling narratives, and drive measurable outcomes.

Brand experience

The brand experience is the cumulative impression formed by a customer's interaction with a brand at multiple touchpoints over time. This experience influences their perceptions, emotions, and behaviors, ultimately dictating their loyalty and advocacy.

Our unique methodology

Our representatives serve as third-party auditors.

We don't use audits to sell marketing services because we're not an agency.

Instead, we are a network of consultants focused on your company's best interests during the entire brand audit process. This positions us on your side of the desk as a true advocate. As a result, we can deliver customized strategic recommendations that will get results.

But that's not all.

After your audit has been completed, you have the option of additional consulting services. This enables your organization to leverage our deep expertise throughout the implementation phase.

Objective

We are not a branding or digital marketing agency. We are neutral, third-party brand strategy consultants that partner with your team to review and improve your brand positioning and marketing strategies.

Transparent

No surprises and no hidden fees. All of our insights and strategic recommendations are based on the most accurate research from trustworthy sources. Plus, we create a scope of work and timeline tailored to fit your audit requirements while staying on budget.

Holistic

We use a 360-degree brand audit process. This proven approach ensures that each component of your market positioning and marketing communications strategy are working together to support your company's short- and long-term business success.

Ready to learn more?

Connect with a strategist for a no-obligation session designed to pinpoint your brand's biggest opportunities and get a clear path to successful outcomes.

Schedule a call

Leadership

Chris Fulmer

PRESIDENT | MANAGING DIRECTOR
BRAND STRATEGY
UNITED STATES

Kevin Blumer

VICE PRESIDENT
DIGITAL STRATEGY
UNITED KINGDOM

Frequently asked questions

Get detailed answers to some common questions clients have about the brand audit process.

What types of companies qualify for a brand audit?

The best candidates for an audit are:

Established companies that need insights to help them improve sales, customer experience, and marketing performance.
Mature companies that want to expand their target audience need help developing marketing strategies or want to improve their positioning against competitors.
Established startups that need help with brand development and want to avoid costly digital marketing mistakes.

Is The Brand Auditors a branding or marketing agency?

What does a brand strategy consultant do?

What does a brand strategy consultant do?

Brand strategy consultants are your strategic partners. They use market research to understand your target audience's needs, preferences, and behaviors. This knowledge helps customize your brand message and offers. Brand strategy consultants also uses competitor analysis to identify gaps in the market that your organization can fill.

Once they have gathered these insights, brand strategy consultants help create guidelines to ensure consistency across all touchpoints. This is critical to building a strong image and value proposition. Then, they develop a strategic marketing plan, which is a mix of traditional advertising, content marketing, social media campaigns, and influencer partnerships aimed at increasing awareness and driving sales.

Every effort is measured using Key Performance Indicators (KPIs) like brand value, customer engagement, sales, and customer loyalty. This allows a consultant to refine their strategies and calculate the return on investment (ROI).

Have other questions? Click here to get in touch with a strategy consultant.

Have more questions? Click here to get in touch with us.