Digital Marketing Audit
Learn how to maximize your online presence with an in-depth digital marketing audit. Find out what's working and where you can improve.
Reduce marketing expenses by eliminating digital marketing tactics that are not working and improving on those that are.
Increase Marketing Conversions
Analyze campaigns to maximize click-through rate and generate more leads and sales.
A system for measuring analytics and other metrics that enable brand leadership to set accurate projections and website revenue goals.
What Is a Digital Marketing Audit?
A digital marketing audit involves analyzing an organization’s current digital marketing strategy to determine how it can be improved to drive higher ROI. An audit is necessary for any brand that wants to ensure its strategies and tactics are up-to-date and effective.
The audit process consists of three phases:
The Brand Auditors reviews all components necessary for engaging consumers, such as the company's social media presence, website usability, content relevance and quality, paid search optimization (organic traffic), and online reputation management.
These steps will allow your business to get a holistic view of its current performance and create an action plan for the future.
When Does a Company Need a Digital Marketing Audit?
The following are signs that your business may need a digital marketing audit:
Your company's website analytics show no improvement over the past few months, it might be time to rethink your digital strategy.
Online reviews are continually negative or non-existent.
Competitors are outperforming you online, it could be an indication that your digital marketing strategies need to be re-evaluated or implemented.
You are not sure if you are getting optimal ROI from paid advertising campaigns.
You feel stuck and are unable to decide on the best next steps for success with digital marketing. So, you need insights into how to reach your digital marketing goals faster and more effectively.
An Introduction to Our Digital Marketing Audit Service
Watch the video to learn more about how a comprehensive digital marketing audit can drive results for your brand.
Digital Marketing Audit Process
Our complete audit report will provide you with an action plan for each of the following:
Establish Goals and KPIs
Establishing goals and KPIs when conducting a digital marketing audit is critical for tracking the performance of your campaigns. After all, if you don't set objectives ahead of time, it's impossible to measure success.
Competitive analysis is a critical part of any digital marketing audit. By understanding who your competitors are and what they are doing, you can position yourself to better compete with them in the marketplace.
We analyze all marketing and media channels to make sure they align with the brand's value and target audience. Then, we develop a plan to communicate consistently across all platforms.
A website audit ensures that your site is up-to-date and performing properly. We will identify technical issues, check for usability problems, accessibility, and evaluate the content for quality.
We evaluate your website’s page structure, metadata, and critical ranking factors that boost search visibility and organic traffic. Optimizing these elements will improve conversion rates and drive more qualified customers to your site.
A content audit is an essential process. We analyze your brand's webpages, blog posts, images, and videos to determine whether they are delivering the right message and creating the desired customer journey.
Social Media Audit
Includes analyzing data across all media channels such as follower count, engagement, likes, shares, mentions, and click-through rates. All of these factors should then be taken into account when creating short- and long-term strategies for optimizing brand awareness in the digital space.
Paid Advertising Audit
A paid advertising audit explores the following elements: budget, targeting, ad copy, landing page analytics, tracking systems, the channels being used (i.e., display ads, search network ads), and optimization strategies.
An accessibility audit is a review of your current website, apps, and other digital properties to ensure they are compliant with any applicable guidelines or standards related to usability.
Learn about the website optimization strategies that can help you attain higher rankings on Google and tips to maximize your website’s visibility.
Schedule a FREE Consultation
Talk with a brand strategist to find out more.