Digital Marketing Audit

Learn how to maximize your online presence with an in-depth digital marketing audit. Find out what's working and where you can improve.

Optimize ROI

Reduce marketing expenses by eliminating digital marketing tactics that are not working and improving on those that are.

Increase Marketing Conversions

Analyze campaigns to maximize click-through rate and generate more leads and sales.

Measurable Results

A system for measuring analytics and other metrics that enable brand leadership to set accurate projections and website revenue goals.

Digital Marketing Audit Process

What Is a Digital Marketing Audit?

A digital marketing audit involves analyzing an organization’s current digital marketing strategy to determine how it can be improved to drive higher ROI. An audit is necessary for any brand that wants to ensure its strategies and tactics are up-to-date and effective.

The audit process consists of three phases:

Evaluate the effectiveness of current digital marketing campaigns to identify potential improvements or associated risks.

Provide key insights that will help brand leadership develop future digital marketing strategies and tactics.

Measure ROI on the current digital marketing plan to identify which tactics deliver positive outcomes and those that need additional resources or optimization tactics.

The Brand Auditors reviews all components necessary for engaging consumers, such as the company's social media presence, website usability, content relevance and quality, paid search optimization (organic traffic), and online reputation management.

These steps will allow your business to get a holistic view of its current performance and create an action plan for the future.

When Does a Company Need a Digital Marketing Audit?

The following are signs that your business may need a digital marketing audit:

Your company's website analytics show no improvement over the past few months, it might be time to rethink your digital strategy.

Online reviews are continually negative or non-existent.

Competitors are outperforming you online, it could be an indication that your digital marketing strategies need to be re-evaluated or implemented.

You are not sure if you are getting optimal ROI from paid advertising campaigns.

You feel stuck and are unable to decide on the best next steps for success with digital marketing. So, you need insights into how to reach your digital marketing goals faster and more effectively.

An Introduction to Our Digital Marketing Audit Service

Watch the video to learn more about how a comprehensive digital marketing audit can drive results for your brand.


Digital Marketing Audit Process

Our complete audit report will provide you with an action plan for each of the following:

Establish Goals and KPIs

Establishing goals and KPIs when conducting a digital marketing audit is critical for tracking the performance of your campaigns. After all, if you don't set objectives ahead of time, it's impossible to measure success.

Competitor Analysis

Competitive analysis is a critical part of any digital marketing audit. By understanding who your competitors are and what they are doing, you can position yourself to better compete with them in the marketplace.

Channel Strategy

We analyze all marketing and media channels to make sure they align with the brand's value and target audience. Then, we develop a plan to communicate consistently across all platforms.

Website Audit

A website audit ensures that your site is up-to-date and performing properly. We will identify technical issues, check for usability problems, accessibility, and evaluate the content for quality.

SEO Audit

We evaluate your website’s page structure, metadata, and critical ranking factors that boost search visibility and organic traffic. Optimizing these elements will improve conversion rates and drive more qualified customers to your site.

Content Audit

A content audit is an essential process. We analyze your brand's webpages, blog posts, images, and videos to determine whether they are delivering the right message and creating the desired customer journey.

Social Media Audit

Includes analyzing data across all media channels such as follower count, engagement, likes, shares, mentions, and click-through rates. All of these factors should then be taken into account when creating short- and long-term strategies for optimizing brand awareness in the digital space.

Paid Advertising Audit

A paid advertising audit explores the following elements: budget, targeting, ad copy, landing page analytics, tracking systems, the channels being used (i.e., display ads, search network ads), and optimization strategies.

Accessibility Audit

An accessibility audit is a review of your current website, apps, and other digital properties to ensure they are compliant with any applicable guidelines or standards related to usability.

Frequently Asked Questions

Have other questions? Click here to get in touch with us.

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