What Is the Green Business Bureau?

Learn more about the Green Business Bureau and why The Brand Auditors is proud to be a member.

March 11, 2023

What Is the Green Business Bureau


The Green Business Bureau is the trusted authority in sustainability management. The GBB offers education and online tools to help companies prioritize, implement, and certify green initiatives.

Research has shown that green business practices improve operational efficiency for companies worldwide. The GBB encourages businesses to be transparent by reporting emissions, pollution, and progress on green initiatives and sustainable business practices.

But small and medium-sized businesses face challenges when they attempt to implement green initiatives. Budget restrictions often prevent them from hiring a sustainability expert to guide them. Implementing green initiatives also requires time, energy, and effort to keep customers and employees engaged in the brand's commitments.

The GBB offers an online assessment and services to reduce the cost and complexity of managing sustainability initiatives. As examples, the GBB Ecoassessment™ and Ecoplanner™ give smaller companies access to valuable content and the tools they need to help them adopt green business practices, reduce their carbon footprint, and make progress toward other green accomplishments. Resources like calculators, instance tracking solutions, and alert systems that are easy to use, yet powerful enough to scale, are also available to members.

Driving Change with Business Sustainability

The GBB believes businesses have a responsibility to drive positive change. So, they give brands the means to track, measure, and certify green initiatives and sustainable programs. This encourages participation from everyone in an organization, including leadership, department managers, and frontline employees.

Using shared key performance indicators, everyone involved with the company can stay up to date on progress. These KPIs also enable members to hold each other accountable for taking action. By using a practical approach to sustainability, the GBB makes it easier for brands, large and small, to create a greener future.

The Green Business Bureau provides members with an official seal, included with the EcoProfile™, that validates and promotes their green commitment and accomplishments. This means more than simply earning a certification. Members are officially recognized as green business leaders. For members, this status can actually enhance their brand.

Green Business Bureau Why Become a Member
IMAGE: Green Business Bureau: Become a Member

Green Business Bureau Member Benefits

Green business is also good business. So, for most brands, being a member of the Green Business Bureau shows their commitment to a better future and their desire to become a leader in sustainability.

But GBB membership comes with other benefits.

Member organizations gain the credibility, trust, and recognition that could only come with third-party sustainability certification.

Companies with the GBB's certification bring more value to their customers. Being a member implies quality and assures consumers that all products and services meet a global standard of excellence. It also shows that the business accepts its environmental and social responsibility, while being held accountable for human activity and company actions. As a result, member brands are likely to attract more attention from potential customers who care about responsible sourcing and sustainable product development.

Consumers want brands to demonstrate their commitment to sustainability. In fact, 84 percent of consumers want to buy from companies with a green commitment.

Becoming a certified green business also helps brands differentiate in a crowded market. It shows their dedication to making a positive environmental change, which gives them access to new markets worldwide. This enhances a brand’s reputation and increases consumer confidence while helping to protect essential resources for future generations.

In addition, organizations with GBB Certification will benefit from increased visibility because they will get a listing on the GBB website along with thousands of other member businesses.

GBB provides access to an extensive network of green certifications and assessments that show customers your dedication to green initiatives. With these resources, buyers can quickly assess whether your business is living up to its promises.

Companies that become members of the green business directory can showcase their company brand with a special seal displayed on websites, marketing materials, or anywhere else that may benefit them. No matter what industry you are in, having a recognizable sign of your commitment to greener business can set your brand apart.

Given that the Green Business Bureau is a trusted authority in green business, being a GBB member shows that your organization is serious about its pursuit of operational efficiency and green initiatives. These companies are also more likely to retain employees and attract more qualified hiring candidates.

Green Certification

Companies recognize that eco-friendly business practices such as implementation of the LEED green building program, not only brings about environmental benefits, but provides important operational and marketing advantages.

Brands that commit to sustainability by implementing undergoing GBB third-party certification can realize these opportunities through cost savings and increased revenue.

Being certified can lead to further incentive opportunities through relationships with environmentally conscious vendors and suppliers whose goals align. Businesses with an official seal to validate their certification from the GBB show customers their commitment to sustainability. In the end, businesses with green credentials have the ability to make more sales and gain greater market share.

Though the desire to implement eco-friendly business practices should be enough motivation, small businesses and corporations alike will discover the potential for attractive ROI when they take tangible steps toward a greener future. The GBB’s green business certification program is one such step.


Click this link to learn more about the GBB’s green business certification program.

Industry-Specific Solutions

The GBB understands that every business sector has its own unique needs and has developed many industry-specific modules to help each one meet their goals. These planning tools range from renewable energy solutions to environmental education programs. They are designed to help businesses develop sustainable practices suited to the specifics of their industry.

Many greening measures apply to every organization, such as improving daily operations, reducing energy usage, lowering fuel consumption in vehicles, and responsible water use. Businesses that take these measures have the potential to reduce operational costs and show their customers they take their green commitments seriously.

Marketing Opportunities

The GBB offers its members access to a range of unique marketing opportunities, inside and outside of the member community. Examples are email marketing campaigns, events, and special offers.

The GBB also provides ongoing support for members that wish to promote their green achievements—regularly updates its channels with current trends in sustainable industry innovators, green business solutions, and relative news. Examples are blogs, emails, and stories featuring well-known members.


If you would like to learn more about the GBB or want to become a member, please visit the Green Business Bureau’s website.

Click this link to view The Brand Auditors' Green Business Profile.

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